Influencer Marketing forMobile User Acquisition

Adam HadiUser Acquisition Consultant

adam@adamhadi.com

@itsadamhadi

Advantages of Influencer Campaigns• Very Cost Effective• High Quality & Highly Engaged Users• Niche Targeting• Burst Effects

o Chart Ranko Trending Search

• Scale@itsadamhadi

Disadvantages of Influencer Campaigns• Measurement Challenges

• Difficulty Getting Starting

• Creative Control

• Reliability/Predictability

• Timing

@itsadamhadi

Influencer Channels• YouTube

• Instagram

• Snapchat

• Twitch

• Twitter

• Vine

• Facebook

• Other: Kamcord, Musical.ly, Rabble, etc. @itsadamha

di

YouTube Influencers• Largest Scale Channel

• Ability To Link Out

• Captive Audience

• Hardcore Fanbase

• Long Tail - Lives Forever

• TV-like Lift Effects w/ Other Marketing

• Pre-onboarding w/ Deferred Deeplinks

• Retargeting @itsadamhadi

ExpectationsCosts:

$5-$50 CPM

Conversion Rate (Views→Installs):

1-10%

Individual Campaign Scale:

$500-$100,000+@itsadamhadi

Sample Scenarios$15,000 Spend @ $30 CPM → 500,000 views

1% Conversion = 5,000 Installs @ $3.00 CPI5% Conversion = 25,000 Installs @ $0.60 CPI10% Conversion = 50,000 Installs @ $0.30 CPI

@itsadamhadi

Questions???

Adam HadiUser Acquisition Consultant

adam@adamhadi.com

@itsadamhadi