Using technology decisions to move quickly and iterate to a better product

Mat Clayton CTO/Founder

What is Mixcloud?

Bootstrapped, Profitable and Proud

Failure

Ideas

before you make it, fake it!

Totally fake feature

use your ad inventory

oops...

Development

team is everything

“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” - George S. Patton!

The Plan

Shipping!

Would you ship boats like this?

Not everyone needs to see the same site

Feature Switches - product design without mistakes!http://www.github.com/disqus/gargoyle

Optimization

Django Experiments!http://www.github.com/mixcloud/django-experiments

Big changes == Big wins

Monitor Every Feature

Monitor and alert on changes

Even the best ideas expire eventually

“A good plan, violently executed now, is better than a perfect plan next week.” - George S. Patton

@matclayton mat@mixcloud.com

Mat Clayton CTO/Founder

Thanks for listening!