Post on 08-Aug-2020
Master Plan & Design
Guidelines
Why Plan?
The City recognizes the unique and strategic opportunity North
Elmore presents and is seeking a proactive approach to guide
development within the corridor for years to come.
Master Plan
Not a rezoning effort! Zoning already in place Provides a vision of what is possible, not will be
Will be used for marketing purposes Illustrations will be used to frame specific
development discussions in the future Design Standards will be applied to individual
projects to ensure quality, compatible development
Master Plan Components
Land Use Concept Site Layout Plan
Branding and Marketing Concepts Development of Draft Design Standards
Public Realm Improvements
This effort does not target or recruit specific national retailers to Davenport. Retail marketing
is very scientific and sites are selected on the basis of buying power, anticipated sales and
growth potential. However, many national retailers are influenced by a municipality’s effort to ensure quality development through planning
efforts such as this.
Some retailers, however, monitor social media and listen to direct pleas by consumers wanting
a certain store or restaurant in their town!
Project Area
Concept Plan
Elmore Corners Sub Areas
Site Layout Plans – Entertainment District
Mixed Use Neighborhood
Master Planned Mixed Use Development
North End
Elmore Avenue
Branding and Marketing Concepts
Design Standards
Proposed to Ensure Quality Lasting Materials
Anti-Monotony No Corporate Architecture
Good site planning and coordination between individual developments
Public Realm (City Responsibilities)
Next Steps
More Public Input! Another public meeting (if needed – stay tuned)
City consideration/adoption Comprehensive Plan Amendment
Adoption of Design Standards (Zoning) Plan and Zoning Commission/City Council
Discussion