Master Plan & Design Guidelines Some retailers, however, monitor social media and listen to direct...

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Transcript of Master Plan & Design Guidelines Some retailers, however, monitor social media and listen to direct...

  • Master Plan & Design

    Guidelines

  • Why Plan?

    The City recognizes the unique and strategic opportunity North

    Elmore presents and is seeking a proactive approach to guide

    development within the corridor for years to come.

  • Master Plan

    Not a rezoning effort! Zoning already in place Provides a vision of what is possible, not will be

    Will be used for marketing purposes Illustrations will be used to frame specific

    development discussions in the future Design Standards will be applied to individual

    projects to ensure quality, compatible development

  • Master Plan Components

    Land Use Concept Site Layout Plan

    Branding and Marketing Concepts Development of Draft Design Standards

    Public Realm Improvements

  • This effort does not target or recruit specific national retailers to Davenport. Retail marketing

    is very scientific and sites are selected on the basis of buying power, anticipated sales and

    growth potential. However, many national retailers are influenced by a municipality’s effort to ensure quality development through planning

    efforts such as this.

    Some retailers, however, monitor social media and listen to direct pleas by consumers wanting

    a certain store or restaurant in their town!

  • Project Area

  • Concept Plan

  • Elmore Corners Sub Areas

  • Site Layout Plans – Entertainment District

  • Mixed Use Neighborhood

  • Master Planned Mixed Use Development

  • North End

  • Elmore Avenue

  • Branding and Marketing Concepts

  • Design Standards

    Proposed to Ensure Quality Lasting Materials

    Anti-Monotony No Corporate Architecture

    Good site planning and coordination between individual developments

  • Public Realm (City Responsibilities)

  • Next Steps

    More Public Input! Another public meeting (if needed – stay tuned)

    City consideration/adoption Comprehensive Plan Amendment

    Adoption of Design Standards (Zoning) Plan and Zoning Commission/City Council

  • Discussion

    Slide Number 1 Why Plan? Master Plan Master Plan Components Slide Number 5 Project Area Concept Plan Elmore Corners Sub Areas Site Layout Plans – �Entertainment District Mixed Use Neighborhood Master Planned Mixed Use Development North �End Elmore Avenue Branding and Marketing Concepts Design�Standards Public Realm (City Responsibilities) Next Steps Slide Number 18