Master Plan & Design Guidelines Some retailers, however, monitor social media and listen to direct...
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Master Plan & Design
The City recognizes the unique and strategic opportunity North
Elmore presents and is seeking a proactive approach to guide
development within the corridor for years to come.
Not a rezoning effort! Zoning already in place Provides a vision of what is possible, not will be
Will be used for marketing purposes Illustrations will be used to frame specific
development discussions in the future Design Standards will be applied to individual
projects to ensure quality, compatible development
Master Plan Components
Land Use Concept Site Layout Plan
Branding and Marketing Concepts Development of Draft Design Standards
Public Realm Improvements
This effort does not target or recruit specific national retailers to Davenport. Retail marketing
is very scientific and sites are selected on the basis of buying power, anticipated sales and
growth potential. However, many national retailers are influenced by a municipality’s effort to ensure quality development through planning
efforts such as this.
Some retailers, however, monitor social media and listen to direct pleas by consumers wanting
a certain store or restaurant in their town!
Elmore Corners Sub Areas
Site Layout Plans – Entertainment District
Mixed Use Neighborhood
Master Planned Mixed Use Development
Branding and Marketing Concepts
Proposed to Ensure Quality Lasting Materials
Anti-Monotony No Corporate Architecture
Good site planning and coordination between individual developments
Public Realm (City Responsibilities)
More Public Input! Another public meeting (if needed – stay tuned)
City consideration/adoption Comprehensive Plan Amendment
Adoption of Design Standards (Zoning) Plan and Zoning Commission/City Council
Slide Number 1 Why Plan? Master Plan Master Plan Components Slide Number 5 Project Area Concept Plan Elmore Corners Sub Areas Site Layout Plans – �Entertainment District Mixed Use Neighborhood Master Planned Mixed Use Development North �End Elmore Avenue Branding and Marketing Concepts Design�Standards Public Realm (City Responsibilities) Next Steps Slide Number 18