A Presentation

On

Std :: MAM(Sem-5)

Sub. :: Project Management

En :: 137600585012

Prepared by :: krishna v. poshiya

Submitted to :: Miss Heena Kabriya

(Ass.professor in Smt.Shantaben Haribhai Gajera

MBA Mahila college Amreli)

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INTRODUCTION

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Maruti Suzuki profile Industry : AutomotivePredecessor : Maruti Udyog LimitedFounded : 1981Headquarters : New Delhi, India

Key people

: R. C. Bhargava (Chairman): Kenichi Ayukawa (CEO & MD)

Products : Automobiles

Revenue : 43272 crore (US$6.6 billion) (2013-14)

Net income : 2469 crore (US$380 million) (2013-14)

Number of employees : 12,785Parent : SuzukiSlogan : Wa y o f Life !Website : www.marutisuzuki.com

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5.Board of directors

Mr. Shinzo NakanishiManaging Director and the CEO

Mr. R.C. BhargavaChairman, Board of Director

Mr. OSAMU SUZUKIDirector

Mr. KENICHI AYUKAWADirector

Mr. Amal GanguliDirector

Mr. TSUNEO OHASHIDirector & Managing Executive

Ms. Pallavi Shroff

Mr. MANVINDER SINGH BANGADirector

Mr. DAVINDER SINGH BRARDirector

Mr. SHUJI OISHIDirector & Managing Executive Officer (Marketing & Sales)

Back ground

Maruti Suzuki is one of the India's leading automobile manufacturers and the market leader in the car segment and establish in February 1981.

Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan.

The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually.

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Products

Maruti 800

Maruti Alto

Maruti Grand Vitara XL-7

Maruti Gypsy King

Maruti Omni

Maruti Suzuki SX4

Maruti Swift

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Maruti Versa

Maruti Vitara

Maruti Wagon-R

Maruti Zen

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Brands of Maruti Suzuki Pvt. Ltd.

Maruti 800 - Launched 1983 - Largest selling car in India, until 2004 - cheapest car in India. (P)

“Change ur life”

Omni – 1984, 2 Face-Lifts(P) “Fits all”

Gypsy – 1985 (P) “King”

Wagon-R – 1999, 2 Face-Lifts.(P)”For the smtr race”

Alto – 2000, Currently the largest selling car

in India. 1 Face-Lift.(P) “Lets go”

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Versa(2003-) (P) “The joy for travelling together”

Zen Estilo(2005-) (P) “ Shape ur world”

Swift 1 very small face-lift(2005) (P & D) you’re the fuel

Maruti Suzuki SX4 (May 2007- ) (P & D) “Men are back

Suzuki Grand Vitara Sports Utility Vehicle - July 2007. Imported(P) “Play it your way”

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Maruti DZiRE Sedan Version of swift - March 2008(P & D) “The heart car”

Suzuki Alto (Sold in India as the Maruti A-Star) Launched in 2008 December. “Stop @ nothing”

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Major competitors12.

SWOT ANALYSIS

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Strengths

Distributor network brand loyalty, Japan technology and Service distribution

After sales service

Cost-effective

Low maintenance

Indian middle-class

Low price

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Weaknesses

Low Resale value

Low engine capacity.

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Opportunity

High end car segment

Overseas market

Improve handling

Add extra features to small segment cars

Attracting youth

Export small cars

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Threats

Fuel price

Foreign brands

Price high of raw material

Small car competition

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Maruti Suzuki vedio (1) Maruti Suzuki vedio (2)

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BIBLIOGRAPHY

https://en.wikipedia.org/wiki/Maruti_Suzuki

http://www.slideshare.net/RAS9100/maruti-suzuki-ppt

http://autoraiders.com/2010/08/history-of-maruti/

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CONCLUSION

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THANK YOU….

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