Post on 26-May-2015
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The New Marketing Rules for a Digital World Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia
June 2014
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential Source: Adbusters, 2011
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The Rules of Marketing are Being Rewritten
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
So, what are these new rules?
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Demographic Behavioral Segmentation
THEN NOW
New Marketing Rule #1
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Mass Advertising 1:1 Communication
THEN NOW
New Marketing Rule #2
Panasonic Systems
Communications Company
Europe
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Point in time Blasts Continuous Relationships
THEN NOW
New Marketing Rule #3
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Few / isolated channels Exploding / integrated channels
THEN NOW
New Marketing Rule #4
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Intuitive decision making Data-driven automation
THEN NOW
New Marketing Rule #5
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
THEN NOW
It’s a new world, with new rules
#1
#2
#3
#4
#5
Demographic Behavioral Segmentation
Mass Advertising 1:1 Communication
Point in time Blasts Continuous Relationships
Few / isolated channels Exploding / integrated channels
Intuitive decision making Data-driven automation
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Thank you! Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia
June 2014