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Marketing Transformation in Manufacturing

Extend Smart Manufacturing Beyond Your Supply Chain and Into Marketing

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Marilyn Cox

@MarilynECox

• Marilyn.e.cox@oracle.com

• If I couldn’t be a Modern Marketer, I would be a professional wrestler with the WWE

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Tweetable Takeaway #1

Marketers must earn more than a seat at the table, they must exercise a voice.

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Tweetable Takeaway #2Smart manufacturing practices must extend beyond the supply chain and into marketing

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Tweetable Takeaway #3

Think beyond demand generation. Nurture with educational content and engage through the customer lifecycle.

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Tweetable Takeaway #4Use data to provide guidance on resource allocation and develop customer relationships

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Tweetable Takeaway #5Create targeted, engaging, and educational content with the goal of relationship development

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Tweetable Takeaway #6

Remember you’re not just marketing across multiple channels, but also to multiple audiences with unknown spheres of influence

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Tweetable Takeaway #7Identify channels not tied to marketing or sales programs. Include these channels to better engage and gain insight into behaviors

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Tweetable Takeaway #8Don’t revamp an entire program. Identify the bottlenecks and work to improve those first.

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Tweetable Takeaway #9Provide opportunities for resellers to engage. Analyze Digital Body Language to understand behaviors and motivations.

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Tweetable Takeaway #10

Find opportunity outside of traditional digital channels, like customer support databases, to build a universal profile.

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Tweetable Takeaway #11Automate and analyze events to increase scalability, enhance event return, and generate revenue

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Tweetable Takeaway #12Develop strong content, unify digital channels, and focus on data forensics to grow revenue & recruit retain & enable resellers & customers