Marketing Transformation in Manufacturing
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Marketing Transformation in Manufacturing Extend Smart Manufacturing Beyond Your Supply Chain and Into Marketing Oracle Confidential – Internal/Restricted/Highly Restricted
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As technology and data access grow, manufacturers are recognizing the opportunity found in Smart Manufacturing. Smart Manufacturing relies on integrating channels within your supply chain and using the data output to make decisions on execution and set priorities. But smart manufacturing practices must extend beyond the supply chain. This is especially true when drivers behind the smart manufacturing trend include a strong customer focus, decisions supported by data, and efficient execution. But how many manufacturers extend these smart manufacturing practices beyond operations? How many manufacturers evaluate their marketing analytics and place focus on alignment across marketing, sales, product management, and beyond?
Transcript of Marketing Transformation in Manufacturing
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted
Marketing Transformation in Manufacturing
Extend Smart Manufacturing Beyond Your Supply Chain and Into Marketing
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 2
Marilyn Cox
@MarilynECox
• If I couldn’t be a Modern Marketer, I would be a professional wrestler with the WWE
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Tweetable Takeaway #1
Marketers must earn more than a seat at the table, they must exercise a voice.
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Tweetable Takeaway #2Smart manufacturing practices must extend beyond the supply chain and into marketing
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Tweetable Takeaway #3
Think beyond demand generation. Nurture with educational content and engage through the customer lifecycle.
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Tweetable Takeaway #4Use data to provide guidance on resource allocation and develop customer relationships
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Tweetable Takeaway #5Create targeted, engaging, and educational content with the goal of relationship development
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Tweetable Takeaway #6
Remember you’re not just marketing across multiple channels, but also to multiple audiences with unknown spheres of influence
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Tweetable Takeaway #7Identify channels not tied to marketing or sales programs. Include these channels to better engage and gain insight into behaviors
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Tweetable Takeaway #8Don’t revamp an entire program. Identify the bottlenecks and work to improve those first.
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Tweetable Takeaway #9Provide opportunities for resellers to engage. Analyze Digital Body Language to understand behaviors and motivations.
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Tweetable Takeaway #10
Find opportunity outside of traditional digital channels, like customer support databases, to build a universal profile.
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Tweetable Takeaway #11Automate and analyze events to increase scalability, enhance event return, and generate revenue
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Tweetable Takeaway #12Develop strong content, unify digital channels, and focus on data forensics to grow revenue & recruit retain & enable resellers & customers
