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Help drive more people into the

organization while promoting the WHY of AIESEC

externally

Drive MORE

CUSTOMERS

What is a Customer Flow?

This is the process we pull strangers through in order to make them our customers. Otherwise known as inbound marketing, this flow allows the

organization to pull strangers through our online systems faster.

THIS MEANS WE CAN HAVE:

FASTER RAISING

& MATCHIN

G

F ocused ocused INBOUND

MARKETING

S i m p l e INTERNAL PROCESSES

More Customersthan ever before!

What is AIESEC’s Customer Flow?

It describes the process AIESEC goes through to develop relevant exchange products for our market and deliver them with excellent customer

experiences

PLANNING COMMUNICATION STRATEGIES

GOALTARGET

CHANNELMESSAGE

Main Marketing are focused on the first 3 steps

ATTRACTFrom Stranger to Visitor

Driving user traffic to ourchannel and building

engagement within platforms and communities

A STRANGER is someone who has not

heard of AIESEC

A VISITOR is someone who goes to

AIESEC.org or a national AIESEC website

Social Media Online Advertisin

g

EwA Events

Word of

Mouth

On the ground

Promotions

and more..

.

Blogs

CONVERTFrom Visitor to Lead

Online content and physical activities to drive people to

sign up and became a promoter or customers of AIESEC

A VISITOR is someone who goes to

AIESEC.org or to a national AIESEC

website

A LEADis someone who

registers or applies to join one of AIESEC’s

ELD programmes

Compelling and

relevant content

Showcasing the

best stories

High quality

videos and design

Clear Calls to Action

Accessible informatio

n

CLOSEFrom Lead to CustomerA Lead

is someone who registers or applies to join one of AIESEC’s

ELD programmes

A Customer

is someone who takes part in one of our

AIESEC ELD programmes

We close our leads by:

Meeting them in person

Giving them more

information

Taking them through the

selection process The Global

Online Registration

System

The Opportunity

Portal

Improving and optimising selection process and sing-ups management to

raise as members or EPs

TheOpportunity

PortalCustomer Servicing

Global Social Media

Physical promotion

Website

Information

DesignsShowcasing

Email Mkt

Info sessions

MKT Responsibilities

The Opportunity Portal

The Global/NationalORS

Culture-shock

AIESEC Blog