Designing and Managing Integrated Marketing

Communications

Role of Marketing Communications

represent the voice of the company and its brands

Marketing communications

allow companies to link their brands to other 1.people 2.places 3.events 4.brands 5.experiences and so on….

Marketing communications

are the means by which firms attempt to inform consumers about their products and brands

Marketing communications

Marketing communication was done using…wall paintings,leaflets,local promotion activities

In olden days...

television has emerged as the most preferred mass entertainment medium

But now,

magazines,news paper,tablets,notebooks,smartphones…..

Media scenario has been transformed by

Marketers must be creative in using technology but not intrude in consumers’ life...

Although advertising is often a central element of a marketing communications program,it is not the only one for sales,building brand...

in almost every medium and form have been on the rise,and some consumers feel they are increasingly invasive...

Marketing communications

Created by Harika Ganta,IIITDM Kancheepuramduring an internship by Prof.Sameer Mathur,IIM Lucknow www.IIMInternship.com