Post on 18-Aug-2015
Mission
Ensure that a competent enough budget is achieved as soon as possible
Increase event associations
Ensure that full team remains enthusiastic till the end
Maintain & nurture relationships with all sponsors, especially the regular ones
Publicize Techkriti so as to increase its brand image
Vision
Further the underlying motto of Green Techkriti, i.e. have a social campaign which is synonymous with it e.g. for 3R principle
Make Techkriti synonymous with Knowledge Hub
To make Techkriti a 4 - day - extravaganza, full of knowledge & fun for the participants and the campus junta
Team Structure
Head, Marketing - 3
Executives - 30
Volunteers - 15
Demo calling sessions will be held for executives.
Branding AvenuesNew Initiatives
1. Foot-note Branding
2. Space between two steps at OAT
3. Marketing collateral to be used inside the Campus
4. Floor Branding
Branding AvenuesNew Initiatives
5. Eye-catching Techniques
6. Smart Street Lamps
7. Registration Portal Branding
MayJuneJuly
AugustSeptember
OctoberNovemberDecember
JanuaryFebruary
MarchApril
May•Get to know all the team members •Start deciding the content for marketing proposal•Get feedback from past sponsors•Recover the due sponsorship amount if any•Start updating the database
•Finalize the content of marketing proposal•At the end of the month, database should be ready and calling to begin•Contacting embassies & companies for preliminary sponsorship requests
MayJuneJuly
AugustSeptember
OctoberNovemberDecember
JanuaryFebruary
MarchApril
June
•Start exploring avenues for title sponsor•Introduction to Techkriti during orientation
MayJuneJuly
AugustSeptember
OctoberNovemberDecember
JanuaryFebruary
MarchApril
July
•Select executives by the end of 2nd week•Demo calling sessions for executives•Start calling by the end of the month•Decide the theme & start working on letter head + marketing brochure
MayJuneJuly
AugustSeptember
OctoberNovemberDecember
JanuaryFebruary
MarchApril
August
•Extensive calling for Media Partners - Newspapers, Magazines, Channels•Assign different sectors to executives by the start of the month•Fix meetings where necessary/reqd. during weekends or holidays
MayJuneJuly
AugustSeptember
OctoberNovemberDecember
JanuaryFebruary
MarchApril
September
•Continue the method of attending meetings in various cities•Start exploring other options for title sponsor•1 channel, 1 newspaper, 2-3 magazines should•Get finalized by month end
MayJuneJuly
AugustSeptember
OctoberNovemberDecember
JanuaryFebruary
MarchApril
October
•Try and finalize media partners & continue the search for more•Receive final updates before the semester end so as to have a good idea about the status of the budget
MayJuneJuly
AugustSeptember
OctoberNovemberDecember
JanuaryFebruary
MarchApril
November
•Target the placement companies•Prepare presentations & try for max conversion•Fix meetings at around the end of the month when it is possible to go there
MayJuneJuly
AugustSeptember
OctoberNovemberDecember
JanuaryFebruary
MarchApril
December
•Intensive calling•Get a realistic idea about the budget•Meetings with companies in nearer cities if needed•Try and finalize the title sponsor•Ensure max Media Partners are finalized by mid-Jan
MayJuneJuly
AugustSeptember
OctoberNovemberDecember
JanuaryFebruary
MarchApril
January
•Ensure all the deals are completed & website updated•Local marketing - finalize last minute deals•Round up of all the work by the end of the month
MayJuneJuly
AugustSeptember
OctoberNovemberDecember
JanuaryFebruary
MarchApril
February
•Ensure Techkriti ’14 is a grand success
MayJuneJuly
AugustSeptember
OctoberNovemberDecember
JanuaryFebruary
MarchApril
March
•Start collecting feedback from sponsors•Recover sponsorship amounts which are to be collected post-festival•Prepare & start sending post-fest reports to all the sponsors
MayJuneJuly
AugustSeptember
OctoberNovemberDecember
JanuaryFebruary
MarchAprilApril
App - a - thon Apple
Travel PartnerIndigo , AirAsia
Newspaper Partner Times of India
Knowledge Partner techcrunch.com
Ideas Accel Partners, Mayfield Fund, D.E. Shaw Group