POCKET SURFER 2 Marketing Presentation

The Real Web – Fast & Free

MARKETING STRATEGY PRESENTATION

Confidential & Proprietary© DataWind Ltd. 2007



World’s Fastest Mobile Internet

Device launching for the First Time

in India with FREE Internet

Usage…

Product Positioning


•Building Brand – An Integrated Marketing Strategy combining Print, TV and Online medium. Phase starts 30 days before the launch date.

•Infomercial Channel:

- Creating Mass Awareness

- Creating Sales Opportunities

Brand Awareness – Phase I


Marketing Campaign – Phase I

•Aggressive PR Campaigns

•Sample Units to Media

•Road Shows in Major Cities

•Follow-Up PR activities

•Trade Show Participations

•Focus On

Free Usage Model

Speed Challenge

Contd..


•Packaging

•POS (Point of Sale) Displays

•Hanging Posters

•Window Cling Posters

•Retails Pocket Brochures

•Sales Associate Selling Point Reference Sheet

Merchandizing Materials


Advertising Campaign

•Print Media

- National Mainstream Trade Publications

- Focused on Industry Verticals – E.g.:

Share

Trading, Traders,

•Metro Stations, Major Cities and

Airport


Online Promotion

•Dedicated Website – www.pocketsurfer.co.in (Under

Construction)

•Websites dedicated towards industry

verticals – E.g.:

www.truckingsurfer.com – dedicated to trucking

vertical

www.wirelesspropertylisting.com – dedicated to real estate

www.fastestmobileinternetdevice.com

•Opt-In email campaigns


Exploring…

“Application Story Competition” Share with us your story… your experience,

on how PocketSufer is improving you life;

how it is made you more productive!

And WIN fabulous prizes


Exploring…(contd.)

•Celebrity

Endorsements

•Gift Bags

•Industry Specific

Events

•Blog/ Viral Marketing


UK Success Story

• Nearing 50000 units for UK market

this Christmas Season

• Great Media Raves

• Sold at all major Retail Giants and online

sellers like

Amazon.co.uk, John Lewis, ASDA (Part of

Walmart

family) to name a few.


Heading Towards…

• Official Launch in Australia on December

5, 2007

with 1st year projected sales of 45,000

units. For

more details : www.pocketsurfer.com.au

• December launch in US Market with OEM

version.

• Brazil network being tested for market

launch

• Germany Distribution agreement on

finalization

POCKET SURFER 2 Marketing Presentation

Technology

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