Post on 16-Jul-2015
• Protect screen from UVR
• It is composed of different SPF that is sun protection factor
Larkspur
Sporty
Sunscreen Type Size Price
500ml. 750tk
250ml 390tk
125ml 210tk
Mini pack 6tk
Larkspur cooling FRESH(Spry) 250ml 360tk
Larkspur Cooling Fresh(Spry) 125ml 190tk
Price
Larkspur Beach Defense(Lotion)
Size Price
500ml 780tk
250ml 430tk
125ml 245tk
Mini pack 6 tk
Larkspur Beach Defense(spry)
Size Price
250ml 380tk
125ml 230tk
PriceLarkspur Sporty(Lotion)
Size Price
750ml 930tk
500ml 780tk
125ml 225tk
Larkspur Sporty(spry)Size Price
500ml 750tk
125ml 210tk
Place
• Intensive Distribution
• Available in different convenient location such as, Departmental store,farmacy, retail store
Promotion
• TV advertisement
• Newspaper Advertisement
• Online advertisement
• Billboard
• Leaflets
Dividing a market into distinct groups with distinct needs, characteristics, or behavior who might require separate product or marketing mix
Market Segmentation
Age (15-40 years old people)
Gender(Both male and female)
Occupations(Student, working male and female, sports person)
Demographic Segmentation:
Psychographic SegmentationSocial class:
Upper class
Middle class
Target marketOf
Larkspur Screen
• Core target audience are 16-35 years old male and female who spend most of the time outside in a day time, those who play different types of outdoor games and spend long hour under the sun.
Positioning statement
To young adult, who play sportsand spend time outside in a daytime, Larkspur Sunscreen is thesun protecting product that keepyour skin protected than anyother brand because it containedsufficient level of Zinc Oxide