Nahin Israt Shamsi

Independent University,Bangladesh

• Protect screen from UVR

• It is composed of different SPF that is sun protection factor

Larkspur

Sporty

Product

A product is anything that can be offered to amarket that might satisfy wants or needs.

Larkspur

Larkspur

Larkspur Sporty

Larkspur

Larkspur

Larkspur

Larkspur

Larkspur sporty

Sunscreen Lotion

Sunscreen Spray Larkspur

Larkspur

Price is the amount pay to buy a product

Sunscreen Type Size Price

500ml. 750tk

250ml 390tk

125ml 210tk

Mini pack 6tk

Larkspur cooling FRESH(Spry) 250ml 360tk

Larkspur Cooling Fresh(Spry) 125ml 190tk

Price

Larkspur Beach Defense(Lotion)

Size Price

500ml 780tk

250ml 430tk

125ml 245tk

Mini pack 6 tk

Larkspur Beach Defense(spry)

Size Price

250ml 380tk

125ml 230tk

PriceLarkspur Sporty(Lotion)

Size Price

750ml 930tk

500ml 780tk

125ml 225tk

Larkspur Sporty(spry)Size Price

500ml 750tk

125ml 210tk

Place

• Intensive Distribution

• Available in different convenient location such as, Departmental store,farmacy, retail store

Manufacturer

Distributor

Wholesaler

Retailer

promotion

Way of communicate with a product’s target customer to inform about its offerings.

Promotion

• TV advertisement

• Newspaper Advertisement

• Online advertisement

• Billboard

• Leaflets

PromotionWebsites …Easy access and comfort ability in getting information.

Promotion

Dividing a market into distinct groups with distinct needs, characteristics, or behavior who might require separate product or marketing mix

Market Segmentation

Age (15-40 years old people)

Gender(Both male and female)

Occupations(Student, working male and female, sports person)

Demographic Segmentation:

Psychographic SegmentationSocial class:

Upper class

Middle class

Target marketOf

Larkspur Screen

• Core target audience are 16-35 years old male and female who spend most of the time outside in a day time, those who play different types of outdoor games and spend long hour under the sun.

Positioning

Be fresh, fairer and protected……………

Positioning statement

To young adult, who play sportsand spend time outside in a daytime, Larkspur Sunscreen is thesun protecting product that keepyour skin protected than anyother brand because it containedsufficient level of Zinc Oxide