Marketing Definition

Purpose of Marketing

Cereal

How to make Marketing Plan

Analysis

Internal(Product Analysis)

External (Market Analysis)

Analysis

Internal(Product Analysis)

Strengths Weaknesses

External (Market Analysis)

Opportunities Threats

Setting the Objective

Setting the Objective

Setting the Objective

Setting the Objective

Selling 10,000 boxes by the end of this year.

Choosing the Strategy

Strategy Examples

Analysis

Objective

Strategy

Tactics

Tactics

STP Process

(Market Segmentation /Targeting/Positioning)

4 P’s of your

Product

Tactics

Market Segmentation

/Targeting/Positioning

4 P’s of your Product

Tactics

Market Segmentation

/Targeting/Positioning

4 P’s of your Product

Segmentation & Targeting

A

B

DAge

GenderEducation

ProficiencyIncome

C

Targeting• Demographic• Psychographic

Positioning or Perceptual Map

Tactics

Market Segmentation

/Targeting/Positioning

Define the 4 P’s of your Product

Define the 4 P’s of your Product or Service

Define the 4 P’s of your Product or Service

What is your Marketing Message?

What is your Marketing Message?

What is your Marketing Message?

What is your Marketing Message?

What is your Marketing Message?

What is your Marketing Message?

AnalysisObjective

StrategyTactics

Measurement

MeasurementsControl & Corrective Actions

Example:Sales

Objective = 10,000

Sales Per Month = 833

MeasurementsControl & Corrective Actions

AnalysisObjective

StrategyTactics

Measurement

Financials

Example:Sales Reps. Salaries =

220,000Brochures = 50,000PR =

120,000Direct Marketing = 10,000TV Advertising = 500,000Total = 900,000

FinancialsBudgeting