Marketing Program

Academic Years 2009-14

Dr. Jane Saber, Chair

Marketing Metrics &

Analytic Skills

IT Enabled

Marketing Theory

New Marketing

What is Marketing Today?

New Marketing Metrics

Analytic Skills Necessary for Marketing

Building Blocks

Basic Statistics

Accounting Finance

Marketing Models

Metrics Specific to Marketing

Desktop Decisions

Spreadsheet Decision Analysis

The Traditional Career Path: Client Side

Marketing Intern

Marketing Coordinator

Marketing Specialist

Associate Marketing Manager

Marketing Manager

Marketing Director

VP Marketing

CMO

The Traditional Career Path: Agency Side

Intern

Account Coordinator

Account Manager

Account Supervisor

Account Director

Group Account Director

VP Accounts

CMO

Job Descriptions • Administrative duties to support marketing and

sales teams – e.g., help assemble marketing proposals, answer client phone calls, distribute marketing materials, manage event registration tables and format mailing lists.

Intern

• Help implement marketing campaigns; track sales data; maintain promotional materials; plan meetings; prepare reports; various administrative tasks.

Marketing Coordinator

• Assist Account Manager to maintain and nurture client relationships; help to coordinate campaigns to ensure project completion; various administrative tasks.

Account Coordinator

Additional Roles & Disciplines • Analytics & Research • Digital & Social Media • Communications • Marketing Sales • Events

• Acquisition & Retention

• CRM • Product Marketing • Partner Marketing

Trends & Issues • Data Explosion • Social Media • Growth of Marketing Channels & Devices • Shifting Consumer Demographics

Job Growth? • Social Media Specialists • Marketing Analysts • Community Managers • Web Managers • SEO, SEM • Online Marketing Specialists • Mobile Marketing Specialists

Who are you to an employer? • Be more than your Degree! • Participate in the Community

– Volunteer – Network – Associations

Who are you to an employer? • Keep learning outside of your studies

– Design software (Adobe CS) – Coding (HTML) – Google Analytics – Social Media Management tools (HootSuite) – Customer Relationship Management tools

(Salesforce) • Partner with Careers & Employer Partnerships

to help guide you through the process

Marketing Major*

*B- in MKT100 is required to become a Marketing Major

Semester 3

MKT 300

Semester 4

MKT 400

Semester 5&6

MKT500 MKT510 MKT600

Semester 7&8

MKT700 MKT702 MKT802

Marketing Major

Professionally-Related Courses

Options for Marketing Major Can use 4 of 11 slots for professional electives –

MKT504,GMS522,MKT723,MKT730, MKT731,MKT 828, MKT829 & MKT850

Total of 11 PR slots

Marketing Minor Take another major (e.g. Finance, HR, Entrepreneurship)

Total of 6 courses are required for the Minor

Course selection depends on streams

Marketing Minor Course Selection Required Precursors for all streams • MKT100 or HTM302 • MKT300

Choose 4 courses from the following:

MKT400 MKT500 or HTR 741 or RMG700 MKT504 MKT510 MKT600 MKT700 MKT723 MKT730 MKT731 MKT828 MKT829 MKT850

Generalist

MKT400 MKT500 or

HTR741 or RMG700 MKT510 MKT600* MKT700

Sports Marketing

MKT500 or HTR741 or RMG700 MKT504 MKT828* MKT829 MKT850

Social Media

MKT400* MKT500 or

HTR741 or RMG700 MKT510 MKT700 MKT850

Marketing Research

MKT400 MKT500 or

HTR741 or RMG700* MKT700 MKT731 MKT850

Marketing Innovation

MKT400 MKT500 or

HTR741 or RMG700 MKT723 MKT730* MKT731

Themes Students wishing to pursue a minor with a particular theme may follow these recommended course selections.

Whatever you choose…

Get involved!!!