Marketing your major

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Marketing Your Major (or minor, or certificate, or medial, or dual degree)

Transcript of Marketing your major

Page 1: Marketing your major

Marketing Your Major (or minor, or certificate, or medial, or dual degree)

Page 2: Marketing your major

Challenges1. Competition2. Misunderstood or not

understood at all3. Media brainwashing4. Not for the faint at heart5. The Dark Ages

Page 3: Marketing your major

USPUnique Selling Proposition

EasyCheapJobFriendsProf they like

Page 4: Marketing your major

Recipe1. Get the pre-req – try it

out2. Make your first year

courses rockstars3. Offer a spring or summer

online course for those that miss it

4. Promote that course above all

5. Sell your major to those that take those courses

Page 5: Marketing your major

CreativeMemorableTease and BaitParty InviteUSPPeople not PostersMeet themOvercome obstacles

Page 6: Marketing your major

How?

EVENTS

VIDEO

PRINT

PEOPLE