Marketing: iPad Sales Enablement

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IPAD S

ALES

ENABLE

MEN

T

CASE STU

DY

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y C

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s –

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J eff

Fr i t z

– S

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nd

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/2012

Infinite Research Worldwide Enterprise Tablet Market Forecast Report, January 2012

“The tablet has emerged as the perfect solution to give employees access to the computing tools

necessary to succeed in today’s hyper-competitive business environment.”

Global Snapshot: A Rapid Transition to Tablets

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Industry Snapshot: Life Sciences

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However…

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* Survey of 61 marketing organizations Sept. 2012 by Digital Health Coalition

That being said…

• Significant budget increases are being allocated over the next 12 months for enterprise mobile platform and content development

Why It’s Not All Fun and Games

6

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10 Speed Bumps

7

Legacy Systems

Wifi Connectivity

Distribution Bandwidth

iOS Updates

Native vs. Browser

BYOD Shotgun Approach

Central vs. Distributed

Non-Scalable Apps

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Examples and audience questions

© 2 0 1 2 M O B C O N ─ W H E R E M O B I L E M I N D S C O N N N E C T . A L L R I G H T S R E S E R V E D . #

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CRMCLM/Digit

alHLP*

* Hybrid Learning Platform

The Power of 3

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Examples and audience questions

© 2 0 1 2 M O B C O N ─ W H E R E M O B I L E M I N D S C O N N N E C T . A L L R I G H T S R E S E R V E D . #

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That Matches Every Sales Process

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Examples and audience questions

© 2 0 1 2 M O B C O N ─ W H E R E M O B I L E M I N D S C O N N N E C T . A L L R I G H T S R E S E R V E D . #