Marketing: iPad Sales Enablement
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IPAD SALES ENABLEMENT CASE STUDY Casey C ollins – Scrimmage and Jeff Fritz – Storyworks OnDeman d
Transcript of Marketing: iPad Sales Enablement
IPAD S
ALES
ENABLE
MEN
T
CASE STU
DY
Ca
se
y C
ol l i n
s –
Sc
r i mm
ag
e a
nd
J eff
Fr i t z
– S
t or y
wo
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On
De
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/2012
Infinite Research Worldwide Enterprise Tablet Market Forecast Report, January 2012
“The tablet has emerged as the perfect solution to give employees access to the computing tools
necessary to succeed in today’s hyper-competitive business environment.”
Global Snapshot: A Rapid Transition to Tablets
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Industry Snapshot: Life Sciences
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However…
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* Survey of 61 marketing organizations Sept. 2012 by Digital Health Coalition
That being said…
• Significant budget increases are being allocated over the next 12 months for enterprise mobile platform and content development
Why It’s Not All Fun and Games
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10 Speed Bumps
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Legacy Systems
Wifi Connectivity
Distribution Bandwidth
iOS Updates
Native vs. Browser
BYOD Shotgun Approach
Central vs. Distributed
Non-Scalable Apps
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Examples and audience questions
© 2 0 1 2 M O B C O N ─ W H E R E M O B I L E M I N D S C O N N N E C T . A L L R I G H T S R E S E R V E D . #
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CRMCLM/Digit
alHLP*
* Hybrid Learning Platform
The Power of 3
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Examples and audience questions
© 2 0 1 2 M O B C O N ─ W H E R E M O B I L E M I N D S C O N N N E C T . A L L R I G H T S R E S E R V E D . #
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That Matches Every Sales Process
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Examples and audience questions
© 2 0 1 2 M O B C O N ─ W H E R E M O B I L E M I N D S C O N N N E C T . A L L R I G H T S R E S E R V E D . #
