Marketing for Clubs: ClubsOnline,

Club WebsitesSocial Media

Free Websites for Clubs• You can customise your website with your

club colours and logo.• Using simple tools you can help share you

website in FaceBook, Google, Bing and digg.• Create a mailing list to email your members

regularly.• Create password protected pages for your

members.• Plenty of add-ons: Photo gallery, Contact Us

form, Payments and Registrations and more

The world’s most popular social utility. Connects you with the people around you.Provides a platform to inform and involve your friends/fans in social conversation.

Social Media Platforms Explained

A real-time information network that connects you to the latest information about what you find

interesting. Allows users to find the public streams they find most compelling and follow the conversations.

Facebook Use in Australia

Australia10 065 360 Facebook users (and counting)

47.34% coverage of the population

Perth/WA880,240 Facebook users (and counting)

38.33% coverage of the population

How Social Media Can Benefit Clubs

• Promotion Pushes

• Selling unsold tickets

• DVD release sales

• Official kit sales• Club shop sales

Direct Sales

• Develop & improve club/fan

relationships• Build local, national and

international fan relationships

• Increase club allegiance

Relationship Building

• Club/team announcements• Create direct channel to fans

(outside of traditional

media)• Crisis

management

Public Relations

• Leverage additional value of sponsorship deals through social media• Cross-promotions

across social media channels

Affiliate Marketing

Source: www.rubberrepublic.com

Getting Started(or how to easily implement a Social Media

program without spending a lot of time and effort)

Tips and Tricks•Show that you’re human•Post pictures and video•Ask questions and involve fans•Plan your posting frequency and

timing•Diversify your content•Share the loadSource: mashable.com

Tips and Tricks

•Follow people with a similar interest•Get into the conversation•Don’t spam•Update daily•Ask your followers to “live tweet”•Integrate Twitter with other social media

Source: twitip.com

Case Study – Bassendean Amateur FC

Best Practices/GovernanceDon’t

Do not link to or publish personal attacks, or discriminatory, illegal, abusive, threatening, obscene or offensive material

Do not post material that infringes upon intellectual property rights of others

Do not use online communications to express your own political views

Do not publish any material that may be detrimental to the reputation of the club

Do not promote commercial interests for your own gain

Best Practice/GovernanceDo

Monitor and administer your channel to ensure others aren’t posting content that is inappropriate

Be upfront about who you representBe factual about information you present. Ensure you are

well informed before disclosing informationAsk permission before identifying other people, including

members or staffBe aware that any opinions or information that you publish

may be used by the mediaIf you quote other people, or another source of information,

ensure you credit them by using a link, or quotation marksAll public representations using social media should be

approved

Q&A TimeResources for Social Media http://www.facebook.com/facebook#!/facebookwww.mashable.comwww.twitips.comwww.playbytherules.org.au

Contact me: katherine.burnett@dsr.wa.gov.au(08) 9492 9814

Thank you!

Katherine BurnettProject Officer – Communication and Technology