Marketing for Clubs: ClubsOnline , Club Websites Social Media
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Marketing for Clubs: ClubsOnline, Club Websites Social Media
description
Marketing for Clubs: ClubsOnline , Club Websites Social Media. Free Websites for Clubs. You can customise your website with your club colours and logo. Using simple tools you can help share you website in FaceBook , Google, Bing and digg . - PowerPoint PPT Presentation
Transcript of Marketing for Clubs: ClubsOnline , Club Websites Social Media
Marketing for Clubs: ClubsOnline,
Club WebsitesSocial Media
Free Websites for Clubs• You can customise your website with your
club colours and logo.• Using simple tools you can help share you
website in FaceBook, Google, Bing and digg.• Create a mailing list to email your members
regularly.• Create password protected pages for your
members.• Plenty of add-ons: Photo gallery, Contact Us
form, Payments and Registrations and more
The world’s most popular social utility. Connects you with the people around you.Provides a platform to inform and involve your friends/fans in social conversation.
Social Media Platforms Explained
A real-time information network that connects you to the latest information about what you find
interesting. Allows users to find the public streams they find most compelling and follow the conversations.
Facebook Use in Australia
Australia10 065 360 Facebook users (and counting)
47.34% coverage of the population
Perth/WA880,240 Facebook users (and counting)
38.33% coverage of the population
How Social Media Can Benefit Clubs
• Promotion Pushes
• Selling unsold tickets
• DVD release sales
• Official kit sales• Club shop sales
Direct Sales
• Develop & improve club/fan
relationships• Build local, national and
international fan relationships
• Increase club allegiance
Relationship Building
• Club/team announcements• Create direct channel to fans
(outside of traditional
media)• Crisis
management
Public Relations
• Leverage additional value of sponsorship deals through social media• Cross-promotions
across social media channels
Affiliate Marketing
Source: www.rubberrepublic.com
Getting Started(or how to easily implement a Social Media
program without spending a lot of time and effort)
Tips and Tricks•Show that you’re human•Post pictures and video•Ask questions and involve fans•Plan your posting frequency and
timing•Diversify your content•Share the loadSource: mashable.com
Tips and Tricks
•Follow people with a similar interest•Get into the conversation•Don’t spam•Update daily•Ask your followers to “live tweet”•Integrate Twitter with other social media
Source: twitip.com
Case Study – Bassendean Amateur FC
Best Practices/GovernanceDon’t
Do not link to or publish personal attacks, or discriminatory, illegal, abusive, threatening, obscene or offensive material
Do not post material that infringes upon intellectual property rights of others
Do not use online communications to express your own political views
Do not publish any material that may be detrimental to the reputation of the club
Do not promote commercial interests for your own gain
Best Practice/GovernanceDo
Monitor and administer your channel to ensure others aren’t posting content that is inappropriate
Be upfront about who you representBe factual about information you present. Ensure you are
well informed before disclosing informationAsk permission before identifying other people, including
members or staffBe aware that any opinions or information that you publish
may be used by the mediaIf you quote other people, or another source of information,
ensure you credit them by using a link, or quotation marksAll public representations using social media should be
approved
Q&A TimeResources for Social Media http://www.facebook.com/facebook#!/facebookwww.mashable.comwww.twitips.comwww.playbytherules.org.au
Contact me: [email protected](08) 9492 9814
Thank you!
Katherine BurnettProject Officer – Communication and Technology
