Connecting People, Markets and Cultures

Services marketing International environment

Welcome

Introduction

• 100% China – Europe Business Development• Annie Zheng Yi: ex-Unilever (China) • John de Weerdt: ex P&G

• Advice and implementation• Strategy | Marketing | PR & Communication• Find, evaluate and manage distributors• Cross cultural workshops• (Out) sourcing

•Strategic alliances• Haoke (Shanghai)• Hi-China (Beijing)

Connecting People, Markets and Cultures

Connecting People, Markets and Cultures

Objective

Provide insight in:

•Our strategies to generate business •Our new initiative

1. Introduction2. Internationalization3. China4. Barriers5. How to overcome barriers6. New initiative7. Discussion + Q&A

Agenda

Connecting People, Markets and Cultures

Internationalization (1)

Growing internationalization The world’s economy is becoming more and more integrated. •Trade

•Foreign Direct Investment

•Transfer of knowledge and technology

The business enviroment for European companies is changing

Connecting People, Markets and Cultures

Internationalization (2)

Increased competitive pressure

•Dutch and European competitors

•International competitors• Western• New economic powers (e.g. China)

Expand your business to key markets (internationalize)

Connecting People, Markets and Cultures

• The new economic super power of the 21st century

• Fast growing economy

• Large labor pool The factory of the world

• 1.3 bn consumers The market of the world

China has become a key market

China (1)

Connecting People, Markets and Cultures

China (2)

* Source: CIA World Fact Book Purchasing power parity 2008 estimate

Country GDP *1 United States $ 14,580,000,000,0002 China $ 7,800,000,000,0003 Japan $ 4,487,000,000,0004 India $ 3,319,000,000,0005 Germany $ 2,863,000,000,0006 United Kingdom $ 2,279,000,000,0007 Russia $ 2,225,000,000,0008 France $ 2,097,000,000,0009 Brazil $ 2,030,000,000,000

10 Italy $ 1,801,000,000,000

Perspective1 World $ 70,650,000,000,0002 European Union $ 14,960,000,000,000

Top 10 economies of the world

Connecting People, Markets and Cultures

Opportunities

•Reduce the cost price by (out) sourcing in China

•Expand sales and marketing activities to China

•Produce and sell

•City marketing•Trade•Tourism•Students•Investment

China (3)

Connecting People, Markets and Cultures

Inbound & outbound opportunities

Connecting People, Market sand Cultures

 

• Economic

• Political • Legal

• Technical

• Competitive

• Social

• Language

• Cultural

Barriers to international business

Connecting People, Markets and Cultures

How to overcome barriers

PMC Connect

Connecting People, Markets and Cultures

Connecting People, Markets and Cultures

Media coverage Report

Connecting People, Markets and Cultures

How to overcome barriers

PMC Connect

China Netwerk

Guanxi.nu

Connecting People, Markets and Cultures

Guanxi.nu video

Inspire & inform

•Forum•E-newsletter•Linkedin•In the picture•Members-only

How to overcome barriers

PMC Connect

MING Translations

China Netwerk

Guanxi.nu

Connecting People, Markets and Cultures

Language & Culture

E-Newsletter•Segmented•Propositions

Website•Content•Links

How to overcome barriers

PMC Connect

MING Translations

China Netwerk

Guanxi.nu

China-Europe Growth

Foundation

Connecting People, Markets and Cultures

China-Europe Growth Foundation

Reasons•From the hart (MVO)•New way of generating business for PMC•Building relationship with existing customers

Target group (Primary)International Chinese students and young professionals

MissionImprove the employability + support further career development

Strategy•Connect target group and international organisations. •Work closely with companies, institutes and universities

29

Role of industrial policy on the Chinese Automobile Industry

October 20, 2010

Welcome

Opportunity• China is booming• International career development = attractive• International experience = point of distinction

Challenge

• Severe competition on Chinese Job market

• The talent pool is getting bigger, and non-stop

Student perspective

Partners

•Universities•Attract students•Customers satisfaction

•International organisations•Access to China•Reduce the barriers•Loyal employees•High potentials

•(Local) governments•Attract Chinese students•Attract Chinese investments•Ambassadors

http://www.youtube.com/watch?v=VCuJbO7s1Fw

On-line•Vacancies + Internships•CV data bank•Activities

Off-line•Training/workshops•Meet & Greets•Network events

RUG as test•Embedded•Office on site

China-Europe Growth Foundation Website

Activities

First results

How to overcome barriers

PMC Connect

??MING Translations

China Netwerk

Guanxi.nu

China-Europe Growth

Foundation

Connecting People, Markets and Cultures

Q & A

Discussion•On-line versus off-line•How to engage target groups