The Marketing Calendar

Because “Marketing Should Be Fun, Not Painful”

Liz ProvoMass Marketing Resources

www.massmarketingresources.comMass Marketing Resources Copyright 2013 All Rights Reserved

Which Are You?

A Planner?

A Doer?

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The Planner

Think about the big picture Take many notes, always

have a list Love to map out projects Research every aspect

before acting Logical, mindful May get bogged down in

the details May have many unfinished

projects Sometimes fearful to act

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The Doer

Action and detail oriented Thrive on deadlines Love checking off “to do lists” Value results in getting stuff

done Make quick decisions, but are

open to rethinking May have trouble seeing the

“big picture” Jump right in, but may

abandon later

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Which Is Best?

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BothA combination of Planner AND Doer

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Use Your Strengths

Planners may need help executing details

(task management)

Doers may need help planning long-term goals

(coaching, mentoring)Mass Marketing Resources Copyright 2013 All Rights Reserved

Getting Started

Business Plan

The who, what, where, where and how of your business

Marketing Plan

Part of your business plan, how you get the word out about your products & services

Marketing Calendar

Roadmap for your marketing plan

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Why A Marketing Calendar?ORGANIZATIONAL TOOL Executes marketing

plan Gives you the big

picture Provides customer

“touch points” throughout year

Control tasks easier

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What To Include

Business anniversary date

Vacation dates (not working)

Events: Trade shows, workshops, sales

National & state holidays

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Recognition Dates

Major national initiatives Month long – Feb: heart health, March:

nutrition, May: physical fitness Minor national initiatives

Week-long or one day – May 12-18 Women’s Health Week; June 12-Time Out Day

Obscure recognition dates March 8- Uppity Women Day; June 18-

National Splurge Day; Dec. 31 - Make Up Your Mind DayMass Marketing Resources Copyright 2013 All Rights Reserved

Seasonal Planning

April: Spring, flowers, new life, health awareness

January: Resolutions, Planning, new beginning

February: Love, Winter Vacation

March: Tax/financial planning, trade shows

May: College graduations, gardening June: High School

Graduations, weddings, gardening, outdoor projects

December: holiday, end of year planning, retailNovember: family,

prepare for winter, giving thanks

October: Fall cleanup, house repairs, retail gears up

September: School, business planning

August: back to school retail July: vacation,

travel, beach, outdoorsMass Marketing Resources Copyright 2013 All Rights Reserved

What Kind Of Calendar?

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Paper Calendar

Print 12 months using email client (Outlook, Yahoo, etc.)

Multi-month erasable wall calendar

Desk mat? not ideal

Think visually, long term

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Online Calendar

Create from Google * Make private Sync with appt. calendar Share with

coaches/assistants Plan ahead

* Yahoo, Sales Force, ACT, etc.

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What ISN’T A Marketing Calendar?

An editorial (content) calendar

It’s NOT . . . An appointment

calendarIt’s NOT . . . A “to do” list

It’s NOT . . . .

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Use Your Calendar To . . .

Editorial calendar (social media, blog posts, etc.)

Task lists (Outlook, Google, ToDoList.com, RememberTheMilk.com,

pen & paper, etc.)

CREATE

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Name 3 Things You Just Learned

#1

#2

#3

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Thanks.

Remember, work from your strengths

Get help when you need it.Liz Provo

Mass Marketing Resources

413-539-7950

www.massmarketingresources.comWant to receive a calendar by email? Subscribe to my newsletter!

QUESTIONS???Mass Marketing Resources Copyright 2013 All Rights Reserved