7/21/2019 MARKETING AND LEGAL BIG GROUP.pptx

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About all the practical aspects within marketingprogram such as market segmentation,positioning, planning, and analysis.

Marketing orientation-Marketing concept and

marketing approach are being foster anddemonstrate to all external and internal activitiesof shipping companies.

Customer orientation-More knowledgeable about

the customer needs such as shippers andcharterers needs, and able to respond tocustomer needs in terms of delivery andcontinuous value creation.

arketing Aspects Of Ship

anagement

7/21/2019 MARKETING AND LEGAL BIG GROUP.pptx

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 There are legislations such as !"! codes and !TC#within ship industry to satisfy inspection of a portstate.

nternational !hip and "ort $acility !ecurity %!"!&

code - "rescribes the responsibilities of shipboard

personnel, shipping companies, and governments toaccess the security threats and take preventive steps

against security incidents that negatively a'ectingport facilities and ships.

 The ()*+ !tandards of Training, Certication, and#atchkeeping %!TC#& Convention

- !ets minimum standards of certication, training,and watchkeeping for seafarers.

Ship anagement Legal

Disciplines