MARKETING AND LEGAL BIG GROUP.pptx
-
Upload
shuting2teoh -
Category
Documents
-
view
215 -
download
0
Transcript of MARKETING AND LEGAL BIG GROUP.pptx
![Page 1: MARKETING AND LEGAL BIG GROUP.pptx](https://reader036.fdocuments.us/reader036/viewer/2022082616/5695cf511a28ab9b028d89d7/html5/thumbnails/1.jpg)
7/21/2019 MARKETING AND LEGAL BIG GROUP.pptx
http://slidepdf.com/reader/full/marketing-and-legal-big-grouppptx 1/2
About all the practical aspects within marketingprogram such as market segmentation,positioning, planning, and analysis.
Marketing orientation-Marketing concept and
marketing approach are being foster anddemonstrate to all external and internal activitiesof shipping companies.
Customer orientation-More knowledgeable about
the customer needs such as shippers andcharterers needs, and able to respond tocustomer needs in terms of delivery andcontinuous value creation.
arketing Aspects Of Ship
anagement
![Page 2: MARKETING AND LEGAL BIG GROUP.pptx](https://reader036.fdocuments.us/reader036/viewer/2022082616/5695cf511a28ab9b028d89d7/html5/thumbnails/2.jpg)
7/21/2019 MARKETING AND LEGAL BIG GROUP.pptx
http://slidepdf.com/reader/full/marketing-and-legal-big-grouppptx 2/2
There are legislations such as !"! codes and !TC#within ship industry to satisfy inspection of a portstate.
nternational !hip and "ort $acility !ecurity %!"!&
code - "rescribes the responsibilities of shipboard
personnel, shipping companies, and governments toaccess the security threats and take preventive steps
against security incidents that negatively a'ectingport facilities and ships.
The ()*+ !tandards of Training, Certication, and#atchkeeping %!TC#& Convention
- !ets minimum standards of certication, training,and watchkeeping for seafarers.
Ship anagement Legal
Disciplines