MARKETING AND LEGAL BIG GROUP.pptx

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7/21/2019 MARKETING AND LEGAL BIG GROUP.pptx http://slidepdf.com/reader/full/marketing-and-legal-big-grouppptx 1/2 About all the practical aspects within marketing program such as market segmentation, positioning, planning, and analysis. Marketing orientation-Marketing concept and marketing approach are being foster and demonstrate to all external and internal activities of shipping companies. Customer orientation-More knowledgeable about the customer needs such as shippers and charterers needs, and able to respond to customer needs in terms of delivery and continuous value creation. arketing Aspects Of Ship anagement

Transcript of MARKETING AND LEGAL BIG GROUP.pptx

Page 1: MARKETING AND LEGAL BIG GROUP.pptx

7/21/2019 MARKETING AND LEGAL BIG GROUP.pptx

http://slidepdf.com/reader/full/marketing-and-legal-big-grouppptx 1/2

About all the practical aspects within marketingprogram such as market segmentation,positioning, planning, and analysis.

Marketing orientation-Marketing concept and

marketing approach are being foster anddemonstrate to all external and internal activitiesof shipping companies.

Customer orientation-More knowledgeable about

the customer needs such as shippers andcharterers needs, and able to respond tocustomer needs in terms of delivery andcontinuous value creation.

arketing Aspects Of Ship

anagement

Page 2: MARKETING AND LEGAL BIG GROUP.pptx

7/21/2019 MARKETING AND LEGAL BIG GROUP.pptx

http://slidepdf.com/reader/full/marketing-and-legal-big-grouppptx 2/2

 There are legislations such as !"! codes and !TC#within ship industry to satisfy inspection of a portstate.

nternational !hip and "ort $acility !ecurity %!"!&

code - "rescribes the responsibilities of shipboard

personnel, shipping companies, and governments toaccess the security threats and take preventive steps

against security incidents that negatively a'ectingport facilities and ships.

 The ()*+ !tandards of Training, Certication, and#atchkeeping %!TC#& Convention

- !ets minimum standards of certication, training,and watchkeeping for seafarers.

Ship anagement Legal

Disciplines