Marketing an Application

Post on 15-Jan-2017

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Transcript of Marketing an Application

Give Interview| Get Hired

What is the Current

Scenario of Jobs

In India?

Ten million Indians with graduate, post-graduate and technical degrees were looking for work, meaning that 15% of all Indians with the highest levels of education were seeking job as of 2011. Of the

116 million Indians who were either seeking or available for work, 32 million were illiterate and 84 literate. Among literates, unemployment

rates were higher among the better qualified, highest of all among the 7.2 million people with a technical diploma or certificate other

than a degree

And On the other side the companies say they are

unable to find qualified employees for their job

So what exactly is the real Problem?

Budget Constraint doesn’t enable most small-scale

companies to spend extravagantly on hiring and thus they

miss out on recruiting potential employee

Budget Constraint doesn’t enable most small-scale

companies to spend extravagantly on hiring and thus they

miss out on recruiting potential employee

Unaware of many potential job openings, employees need a place where they can have access to the jobs they want to apply in

Budget Constraint doesn’t enable most small-scale

companies to spend extravagantly on hiring and thus they

miss out on recruiting potential employee

Unaware of many potential job openings, employees need a place where they can have access to the jobs they want to apply in

Companies miss out on College placements mainly because

of the lack of funds to participate in placements in all the

colleges.

Our App is the perfect solution to

this Problem

OVERVIEWThe APP is basically a

platform for the companies to conduct interviews for the initial screening rounds.

Companies can make their own questionnaire to conduct

interviews and specifically choose people by screening according to the interview

The Companies can also choose candidates from their pre recorded

interview based on the questionnaire provided from our

side. The questions would include all the general questions asked for any role and the questions would be set by a professional HR team

HireMe App is the perfect solution to the problem concerned with

Hiring. Users can give their interview at their convenient time and from anywhere through their

Mobile App. This would be extremely useful especially in the

pre-screening process for a company saving travelling costs,

energy etc.

PRODUCT

FREEPREMIUM

PRODUCT

FREE

PREMIUM• Choose any company and give interview.

• Pre record general interviews for companies

PRODUCT

FREE

PREMIUMAll the basic facilities in addition to:

• Get up in the company’s list with premium accounts

• Instantly Message employer or Company Dashboard

• Receive feedback on the interview

Who are its major

Competitors?

POP POD

COMPETITION ANALYSIS

POPPOD

COMPETITION ANALYSIS

A Video Interview Platform enabling employers to take interview online

and giving people seeking a job an opportunity to

apply through an interview for their dream company

POPPOD

COMPETITION ANALYSIS

Completely free basic version unlike any other provider.

However, special benefits to premium users.

Convenient platform for companies to make their own

portal and conduct a systematic interview process.

On campus hiring process unlike any other competitor

TARGET MARKETEmployees mostly of the

age 25-35

TARGET MARKETEmployees mostly of the

age 25-35

Start-ups or new companies who find it hard

to spend extravagantly on HR management

TARGET MARKETEmployees mostly of the

age 25-35

Start-ups or new companies who find it hard

to spend extravagantly on HR management

College Fresher through College campus placement

Value Proposition

Give Interview at your convenient place and time. Conduct/ Give

interviews online saving cost & energy

Avoid the mad rush of jobs. Get hired the

smarter way

Stand out in a crowd by giving a killer interview.

Practise mock interviews and finally nail the job interview

POSITIONINGThe APP will be positioned as a tool for conducting interview,

providing jobs to a employee and for searching potential candidate by a company. It can be positioned as a cheap substitute for HR team in a company which gives access a

much greater database of employees.It will also reach out to colleges from where many deserving graduates fail to grab a job offer and make a unique platform

for connecting the specific college students directly to a company.

Thus , it will be positioned as " Campus Placement Officer" as well as the " HR team" for a company

PREMIUMVERSION

@

PRICE

$9: Monthly Package

$59: Yearly Package

Save $49 by getting a yearly package

Get up in the recruiter’s list with

the premium version and many

other benefits

Promotions• Free coupons/paytm cash when other

members use one’s referral code and record at least one video interview on the App

Referral

• Get Special Discounts for a limited period of time on upgrading to premium profile

Special Discounts

•Making partnership between colleges and companies. The candidate from a specific college will give interview for a specific company( thus, saving the travel cost, lodging cost of the HR team).

Collaboration with

Colleges

DISTRIBUTION

The APP will be available in all the devices through Google play in Android, App store in iOS etc.

Further, for colleges assistance can be provided in downloading the app, registering account to making the final interview for a specific

company

SummarySituation Analysis ProductBackground

/OverviewProblem Analysis

CompetitorTarget Market

Value Proposition

Positioning DistributionPromotionsPrice

DISCLAIMER

Created By Ananta Chhajer, Jadavpur University during a Marketing

Internship under Prof. Sameer Mathur, IIM Lucknow