Marketing

By: Krishna Polasani

Special Companies

• Microsoft: Windows• Starbucks: Coffee• Apple: Ipod and Iphone• General Electric: Electricity• IBM: Computers• SAS: Medical Products

Product Planning Process

• Idea Development• Idea Screening• Strategy Development• Production and Financial Planning• Limited Production and Test Marketing• Full- Scale Production

Services they offer

• Microsoft: Computer• Great Clips: Haircut• Geek Squad: Electronics• Papa John’s Pizza: Pizza, • Remax: House’s

Pricing Factors

• Supply and Demand• Uniqueness• Age• Season• Complexity • Convenience

Channel Members

• Channel Members: The business that take part in a channel of distribution are known as channel members.

• Sams• Cisco

Marketing

Business

Transcript of Marketing

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