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Transcript of Marketing
Marketing
By: Krishna Polasani
Special Companies
• Microsoft: Windows• Starbucks: Coffee• Apple: Ipod and Iphone• General Electric: Electricity• IBM: Computers• SAS: Medical Products
Product Planning Process
• Idea Development• Idea Screening• Strategy Development• Production and Financial Planning• Limited Production and Test Marketing• Full- Scale Production
Services they offer
• Microsoft: Computer• Great Clips: Haircut• Geek Squad: Electronics• Papa John’s Pizza: Pizza, • Remax: House’s
Pricing Factors
• Supply and Demand• Uniqueness• Age• Season• Complexity • Convenience
Channel Members
• Channel Members: The business that take part in a channel of distribution are known as channel members.
• Sams• Cisco