Marketers

As Media

January 29, 2013

Brands Becoming Story Tellers

WHY Publish

Media Consumption Is Shifting

40+ hours

15.1%

31-40 hours

16.0%

21-30 hours

23.0%

11-20 hours

32.7%

<10 hours

12.2%

Not Sure

1.1%

Time per Week Spent Consuming Online Content

According to US Internet Users, NOV 2011

% of respondents

NOTE: n=1,025 ages 18+; at home or at work; numbers may not add up to 100%

due to rounding

Source: Broadcom survey conducted by IZ Analytics, Dec 9, 2011

54%

73%

Articles Over Ads

The Audience Is A Network

27mm Daily

10% Of All PV’s

Quality Content Is Now King

The Distribution Network

Paid Distribution

Owning Media

Owning Media

Owning Media

Marketers

As Media

With Magnetic, Empower has an upstream vantage

point of the broadening ‘Owned Media’ landscape

An Enlightened Perspective

B

r

a

n

d

A

u

d

i

e

n

c

e

Content Creation

Content

Discovery

Content Distribution

Content Management

Agencies Content

Marketing

The Right Programming

Buying Creating

P&G Entertainment

Audience

Reach

Non-Working $

Investments

Working $

Efficiency & Effectiveness =

=

Views & Shares

Owned Modeled Like Paid

Content

Tech & Governance

Marketers

As Media

January 29, 2013