Post on 28-Dec-2015
Agenda
1. Executive Summary
2. Background
3. Research Objective
4. Methodology
5. Sampling
6. Data Collection
7. Results
8. Research Analysis
9. Conclusion
10.Recommendation2
Research Objectives
5
Research Objectives (include research questions seeking answer)
List all research objectives.
Methodology
7
Detail secondary data collection used here – i.e. list of the literature you reviewed for your study with a brief description
Provide brief description & analysis of the content.
Text #1 Content Description Analysis
Text #2 Content Description Analy
Detail primary research conducted here.
Sampling – include populaltion breakdown
8
Demographics
58%
42%
Gender
Male Female
12%
27%
15%29%
10% 6%2%
Age
Under 18 18-24 25-32 33-44 45-54 55-64 65+
Data Collection
9
Secondary Research
Qualitative
Exploratory
External (Existing Data)
Focus Group
Qualitative
Exploratory
New Data
Survey
Quantitative
Descriptive
New Data
Additional Survey or
Research
Quantitative
Descriptive
New Data
ResultsFocus Group
10
Include the topics presented during the focus group with a brief overview of the general consensus.
Topic #1
Summarize Responses
Generalize Overall Viewpoint
Topic #2
Summarize Responses
Generalize Overall Viewpoint
ResultsSurvey
11
Chart the results of your survey
Product Quality Brand Image Advertisements Competitors0
1
2
3
4
5
6
PositiveNegativeNeutral
ResultsSurvey
12
Chart the results of your survey
Product Quality Brand Image Advertisements Competitors0
1
2
3
4
5
6
PositiveNegativeNeutral
ResultsSurvey
13
Chart the results of your survey – if relevant provide interview transcript or case analysis overview.
Research Analysis
14
Detail Analysis used reference Market and Customer Research Designs. Examples:
Multiple Regression
Discriminant Analysis
Factor Analysis
Cluster Analysis
Recommendation
16
List your recommendations n order to resolve the market problem you have been
studying. Provide recommendations in the order you would suggest they be completed.
Recommendation 1Review & share market segmentation to increase senior management & product team knowledge of the change in market share.
Recommendation 2 Encourage executive team to develop & promote a new sales strategy to combat the influx of new competitors into the market.
Recommendation 3 Have sales support team develop new sales enablement guides & documents to promote new market position.
Recommendation 4 Train sales staff on new collateral, strategy & market position.