MARKET INTEL TO WIN THE BATTLE

Niv Abramovich

CEO

Tal Grynbaum

R&D

TEAM

WHAT IS APPRIVAL

Apprival provides market-intelligence

platform on the entire mobile app

economy

COMPETITIVE LANDSCAPE

Engagement

ToolsAnalytics

Analytics &

Engagement

Device

In-App

MARKET KEY MILESTONES

Parameter

2010Founded

250-500# of Employees

$94M in 6 roundsTotal Raised

$63M Led by GreenspringLast Round

E.Ventures, IVP, Sequioa, Greycroft,

Strive CapitalLeads Investors

Appscoth - 3/2016 - N/A $

Mobidia - 5/2015 - N/A $

Distimo - 5/2014 - $39M

Acquisitions

Key Stats

Parameter

2007Founded

250-500# of Employees

$65.2M in 7 roundsTotal Raised

$25M Led by NaspersLast Round

Docor International, Yossi Vardi,

Lord David AllianceLeads Investors

Quettra - 3/2016 - 10 $

Swavvy - 6/2015 - 2$-$4M

TapDog - 3/2014 - $2M-$4M

Acquisitions

Key Stats

Mobile Apps Marketing Agencies

MARKET SIZE

2.2M

Apps

700K Apps >

$500 Rev Per

Mon.

Avg. MRR -

$500

+ 5,000

Agencies

Avg. MRR -

$5,000

Market Size of $4B Annually

BEYOND APP DASHBOARD

Market Data

& Keywords

Audience

AnalyticsUsage

Intelligence

PRODUCT OVERVIEW

Parameter / Company

Store data

Usage ranking

Sessions analytics

Daily usage

Daily active users

App affinity

Path analysis

Audience interests

Demographics

$20K - $200K annually$20K - $200K annually$500/mo.Price

PRICES / GO TO MARKET

$49.00-

$500.00/

per month

VS. $1,000-

$10,000/

per month

Annual commitment

$1,200-

$12,000/

per month

Annual commitment

PRICES / GO TO MARKET

Freemium Premium

Competitors

My App

“if you know the enemy and know yourself

you need not fear the result of a hundred

battles”

- Sun Tzu, The art of war -

MARKET INTEL TO WIN THE BATTLE

Founders@apprival.io

www.approval.io

APPENDIX

BEYOND APP DASHBOARD

BEYOND APP DASHBOARD