MARKET INTEL TO WIN THE BATTLEkryptonvc.com/wp-content/uploads/Apprival-Deck1.pdf · Mobile Apps...
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MARKET INTEL TO WIN THE BATTLE
Transcript of MARKET INTEL TO WIN THE BATTLEkryptonvc.com/wp-content/uploads/Apprival-Deck1.pdf · Mobile Apps...
MARKET INTEL TO WIN THE BATTLE
Niv Abramovich
CEO
Tal Grynbaum
R&D
TEAM
WHAT IS APPRIVAL
Apprival provides market-intelligence
platform on the entire mobile app
economy
COMPETITIVE LANDSCAPE
Engagement
ToolsAnalytics
Analytics &
Engagement
Device
In-App
MARKET KEY MILESTONES
Parameter
2010Founded
250-500# of Employees
$94M in 6 roundsTotal Raised
$63M Led by GreenspringLast Round
E.Ventures, IVP, Sequioa, Greycroft,
Strive CapitalLeads Investors
Appscoth - 3/2016 - N/A $
Mobidia - 5/2015 - N/A $
Distimo - 5/2014 - $39M
Acquisitions
Key Stats
Parameter
2007Founded
250-500# of Employees
$65.2M in 7 roundsTotal Raised
$25M Led by NaspersLast Round
Docor International, Yossi Vardi,
Lord David AllianceLeads Investors
Quettra - 3/2016 - 10 $
Swavvy - 6/2015 - 2$-$4M
TapDog - 3/2014 - $2M-$4M
Acquisitions
Key Stats
Mobile Apps Marketing Agencies
MARKET SIZE
2.2M
Apps
700K Apps >
$500 Rev Per
Mon.
Avg. MRR -
$500
+ 5,000
Agencies
Avg. MRR -
$5,000
Market Size of $4B Annually
BEYOND APP DASHBOARD
Market Data
& Keywords
Audience
AnalyticsUsage
Intelligence
PRODUCT OVERVIEW
Parameter / Company
Store data
Usage ranking
Sessions analytics
Daily usage
Daily active users
App affinity
Path analysis
Audience interests
Demographics
$20K - $200K annually$20K - $200K annually$500/mo.Price
PRICES / GO TO MARKET
$49.00-
$500.00/
per month
VS. $1,000-
$10,000/
per month
Annual commitment
$1,200-
$12,000/
per month
Annual commitment
PRICES / GO TO MARKET
Freemium Premium
Competitors
My App
“if you know the enemy and know yourself
you need not fear the result of a hundred
battles”
- Sun Tzu, The art of war -
APPENDIX
BEYOND APP DASHBOARD
BEYOND APP DASHBOARD
