Mark McCrindle Achieving Cut Through Future Forum

Post on 23-Jun-2015

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Achieving cut-through: Communication tactics for message saturated times. This Future Forum Breakfast presentation delivered by Mark McCrindle of McCrindle Research analyses the key brand, advertising and communication strategies that attract attention, get cut-through and elicit action.

Transcript of Mark McCrindle Achieving Cut Through Future Forum

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4,000,000,000 views/day

1,000,000,000 accounts

60 hrs uploaded/minute

400,000,000 tweets/day

4,700,000,000 searches/day

200+ social media sites

1,400,000 apps ios/Android

Closed book exams

Memorising “just in case”

Trainer-centred

Structured classroom

Content driven

Open book world

Accessing “just in time”

Learner-adaptive

Innovative aesthetic

Engagement focused

Multi-modal, interactive Formal, instructive

Engaging Learners in Changing Times

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COGNITIVE

EMOTIVE

AGREE-ERS

SEEKERS

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HECKLERS

EMBRACERS

www.mccrindle.com.au

Effective engagement