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Mark McCrindle Achieving Cut Through Future Forum
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Achieving cut-through: Communication tactics for message saturated times. This Future Forum Breakfast presentation delivered by Mark McCrindle of McCrindle Research analyses the key brand, advertising and communication strategies that attract attention, get cut-through and elicit action.
Transcript of Mark McCrindle Achieving Cut Through Future Forum
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Closed book exams
Memorising “just in case”
Trainer-centred
Structured classroom
Content driven
Open book world
Accessing “just in time”
Learner-adaptive
Innovative aesthetic
Engagement focused
Multi-modal, interactive Formal, instructive
Engaging Learners in Changing Times
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