Marjorie Ferguson’s facial expression theory

And why magazines use it

Marjorie Ferguson has separated the facial expressions cover models use into 4 sections:

The Chocolate Box

The Invitational

The Super-Smiler

The Romantic/ Sexual

Explanation

The “chocolate box” facial expression shows innocence and kindness through a friendly, warm smile. The name “chocolate box” suggests this.

Chocolate Box

This shows mischief and mystery. This pose usually has the model facing away and a slight hint of a smile

Invitational

Shows an arrogant “look at me” attitude through a care-free, toothy smile

Super- Smiler

Not smiling, two people. Shows availability.

Romantic or sexual