Marjorie ferguson’s facial expression theory
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Marjorie Ferguson’s facial expression theory And why magazines use it
Transcript of Marjorie ferguson’s facial expression theory
Marjorie Ferguson’s facial expression theory
And why magazines use it
Marjorie Ferguson has separated the facial expressions cover models use into 4 sections:
The Chocolate Box
The Invitational
The Super-Smiler
The Romantic/ Sexual
Explanation
The “chocolate box” facial expression shows innocence and kindness through a friendly, warm smile. The name “chocolate box” suggests this.
Chocolate Box
This shows mischief and mystery. This pose usually has the model facing away and a slight hint of a smile
Invitational
Shows an arrogant “look at me” attitude through a care-free, toothy smile
Super- Smiler
Not smiling, two people. Shows availability.
Romantic or sexual