Wimbledon Fashion Rules

1. No solid mass of colouring2. Little or no dark or bold colours3. No fluorescent colours4. Preference towards pastel colours5. Preference for the back of the shirt to be totally

white6. Preference for shorts and skirts to be totally white7. All other items of clothing, including hats, socks

and shoe uppers to be predominantly white

WIMBLEDON COLOURS

GREENNature, life, vivasity, LAWN

PURPLEBritish Royalty, Individualism

WHITEWhite connotes simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it immediately catches the eye in signage. White is often used with infant and health-related products

Brand component: COLOUR

• Motional, individual, cultural backgrounds• The relevance of colours– Green – Purple– White

• Identified and distinguished• Colors give us orientation

TEN RULES OF A BRAND

1. NAME2. PRODUCT/SERVICE3. DIFFERENTIATION4. HISTORY5. SUCCESS IN LONG-TERM6. CONTINUITY7. SIGN/COLOUR/RECOGNITION8. AWARENESS/RECOGNITION9. CONCISE MESSAGE10. POSITIVE ASSICIATIONS

When you watch Tennis, you know that it’s Wimbledon

FASHION