Post on 13-Jan-2017
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The Enterprise WayMarie Artim VP, Talent Acquisition
LEAD. DRIVE. GROW.
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Global Expansion
70+ COUNTRIESWORLDWIDE
LEAD. DRIVE. GROW.
Promote from within philosophy
Decentralized structure
Employees focus:
• Profit-and-loss responsibility
• Employee income tied to performance
• Responsibility to grow local business
• Responsibility to develop people
Our Talent Development Model
LEAD. DRIVE. GROW.
Management Training Program Entry-level position with a 100% promote-from-
within career path Comprehensive Development Program:
• Customer Service Skills• Sales & Business Development• Financial Analysis• Management Skills• Fleet Control and Maintenance• Entrepreneurship
Leaders Are Grown
LEAD. DRIVE. GROW.
Management Internship Program• Mirrors the Management Training Program
– Locally based– TA owns the program– Structured, full time
• Aligned Hiring Process to MT• Focus on Conversion• Privilege not a right
….and we start growing them early
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Role of Talent Acquisition Full Time, Full Cycle Recruitment Responsible for All Hiring/Selection Processes
• Management Training (MT) Program• Management Internship Program • FT/PT/Temp Support Roles
– Customer facing– Back of House– Administrative
• Internal Selection
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Talent Acquisition Team Structure
Hourly Hiring
Internal Selection
Campus Recruiting
ERP
Field TA
Internship Programs
Field Operations General Manager/RVP
Training/Development
ATS and OnboardingiCIMS
Web-Based tools
Recruitment Mktg
National Media Plans
Rec Mktg Agency
National/Global Partnerships
Corporate TA Department
LEAD. DRIVE. GROW.
Then:• Highly Decentralized• Operators vs HR • Inconsistent• No Brand or Negative Brand Perception
Now:• Corporate Strategy• Local Market Driven• High Touch, Multifaceted Approach• Team Involvement• Strong Brand
Our Campus Approach
LEAD. DRIVE. GROW.
LEAD. DRIVE. GROW.
LEAD. DRIVE. GROW.
Time to Build a Brand
What’s In It For Me? Ethics & Values Teamwork Empowerment Recognition Training, Support &
Development Benefits& Rewards Marketable Experience
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Core Competencies
Empathy/Customer Service Leadership Sales/Persuasive Work Ethic Flexibility Communications
LEAD. DRIVE. GROW.
Highly Sociable Action Oriented High Capacity Workers Career Investors Recognition Oriented
Differentiators
LEAD. DRIVE. GROW.
It’s Been an Evolution …
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What We “Sell” Opportunity
• Career advancement is quick and personal• Skill development (training) occurs
regularly Culture
• Fun and friendly – teamwork rules• Open and transparent• Support from peers
NOT cars, car rental, keys, driving, etc….
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LEAD. DRIVE. GROW.
Corporate StrategyLocal Market DrivenHigh Touch, Multifaceted ApproachTeam InvolvementStrong Brand
Our Campus Approach
LEAD. DRIVE. GROW.
Corporate Strategy
Branding Tech, Tools and Resources Partnerships Training/Development
LEAD. DRIVE. GROW.
Corporate Strategy
Branding Tech, Tools and Resources Partnerships Training/Development
LEAD. DRIVE. GROW.
Local Market Driven Locally based and focused Has autonomy locally - within boundaries of Branding
and Core Competencies Individual budgets Individual hiring goals Local Accountability
LEAD. DRIVE. GROW.
Multifaceted Approach
Career Center at the core Faculty/Classroom Student Organizations Athletics Measureable creativity welcome
Team Involvement Alumni
• Introductions• Grass roots relationships• “Real life”
Interns• Ambassadors• Marketing Assistance
*Authenticity across the Board
Management Team• Accountability• Big Picture
“Fans”• Those on Campus who help
tell the story• Not paid by Enterprise – no
formal tie• Credibility
LEAD. DRIVE. GROW.
High Touch
Long term commitment Investment is time & people vs $$$ Constant need to re-educate the audience Customer and candidate experience at the forefront Virtual touch can work
LEAD. DRIVE. GROW.
Prospecting and Event Management• Yello to iCIMS CRM• Evaluate effectiveness and
efficiency Candidate Experience
• Careers Site directory and events
• Candidate Experience surveys
Measured = Managed
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Stage/Hire Reporting• Candidate thru hire funnel
reports Recognition and reward
• Individual performance rankings
• TA Excellence awards• Pay for performance
Measured = Managed
LEAD. DRIVE. GROW.
In Conclusion Culture must support your model Never stop building your brand High Touch – however you can do it - is the key Measure everything…and use what you find
Marie ArtimVice President: Talent Acquisition – Enterprise Holdings
• LinkedIn: marieartim• Twitter: @Martimehi
Thank you!