Selected Business Article:

“The design firms

pioneering space suit fashion”http://www.bbc.co.uk/news/business-23947790

Mariana Martinez

Professor Klinkowstein

Russian man owns space suit company

Humble beginnings challenge success

Innovative design brings fame

Mariana Martinez

Professor Klinkowstein

Mr. Southern shows off suit to NASA

Mariana Martinez

Professor Klinkowstein

Personal Ethnographic Research

• Found a group of marketing and business students

• Analyzed how they studied and took pictures

• Asked them how their observations helps them learn

Mariana Martinez

Professor Klinkowstein

Mariana Martinez

Professor Klinkowstein

Part B

Mariana Martinez

Professor Klinkowstein