Media Kits and More:

The Art of Getting Booked

Katy Widrick | @kwidrick

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Katy Widrick

Executive Producer

Bolder Broadcasting, Inc.

KatyWidrick.com

Mom to Audrey

Self-Taught Tech Nerd

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Look, It’s Me!

| Making a Media Kit | Katy Widrick | @kwidrick |

| Making a Media Kit | Katy Widrick | @kwidrick |

WhoThen What?

Media Kits

HowWhat

Examples

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| Making a Media Kit | Katy Widrick | @kwidrick |

- a resume for your blog/site - a quick look at analytics, testimonials and services - a one-stop branding shop - your ticket to standing out

So, What IS a Media Kit?

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| Making a Media Kit | Katy Widrick | @kwidrick |

For bloggers who want to establish and enhance a brand.

For bloggers who want to become experts and sources for the media.

For bloggers who want to work with brands

and make money from their work.

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| Making a Media Kit | Katy Widrick | @kwidrick |

- Your Full Name

- Your Website

- A Brief

Description

- Social Media

- Analytics/

Statistics

- Contact Info

Infos

| Making a Media Kit | Katy Widrick | @kwidrick |

Design- Your Full Name

- Your Website

- A Brief

Description

- Social Media

- Analytics/

Statistics

- Contact Info

Info- Photo and/or

Logo - Clean and Classy - Representative - Typo-Free! - Third Person

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| Making a Media Kit | Katy Widrick | @kwidrick |

Design- Your Full Name

- Your Website

- A Brief

Description

- Social Media

- Analytics/

Statistics

- Contact Info

Info- Photo and/or

Logo - Clean and Classy - Representative - Typo-Free! - Third Person

- Ad Rates/Sizes - Testimonials - Proof of

Performance - Cover Letter

Optionals

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| Making a Media Kit | Katy Widrick | @kwidrick |

Fans

Social Reach

Followers

Page Views/Impressions

Visitors (Unique)

Clicks

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| Making a Media Kit | Katy Widrick | @kwidrick |

Word/Open Office

Pages/Photoshop/

Illustrator/etc.

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Etsy/Graphic Design

| Making a Media Kit | Katy Widrick | @kwidrick |

http://bit.ly/MediaKitWithWord

| Making a Media Kit | Katy Widrick | @kwidrick |

Working with Katy

will help her increase

her followers, page

views and become a

big deal in the blog

world.

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| Making a Media Kit | Katy Widrick | @kwidrick |

Working with Katy

will help her increase

her followers, page

views and become a

big deal in the blog

world.

Katy brings energy, passion and a strong work ethic to

all partnerships and projects. She will help you

connect with a targeted, loyal audience and reach

your objectives.

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| Making a Media Kit | Katy Widrick | @kwidrick |

Prices are firm.

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| Making a Media Kit | Katy Widrick | @kwidrick |

Prices are firm.

Prices and packages can be customized for client’s needs.

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| Making a Media Kit | Katy Widrick | @kwidrick |

Katy will not host

giveaways or edit videos.

Product sent for review

will not be returned. Katy

reserves the right to reject

all pitches.

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| Making a Media Kit | Katy Widrick | @kwidrick |

Katy will not host

giveaways or edit videos.

Product sent for review

will not be returned. Katy

reserves the right to reject

all pitches.

Katy is a proven performer and can create custom content including

sponsored posts, ambassador work and copywriting. All ideas

will be considered!

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- Recent Photo

- Blog Header

- Short Bio and

About Sections

With Keywords

- Social Icons

- Statistics, Services,

Benefits

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- Sleek, Elegant

Design That Stands

Out

- Most Popular Posts

- Recent Stats

- Very Specific Bio/

Description

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- Focus on Followers

- A Punch of Color

- List of Ambassador

Work

- Mention of Regular

Features/Franchises

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| Making a Media Kit | Katy Widrick | @kwidrick |

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| Making a Media Kit | Katy Widrick | @kwidrick |

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| Making a Media Kit | Katy Widrick | @kwidrick |

“To Whom It May Concern”

Bads

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| Making a Media Kit | Katy Widrick | @kwidrick |

Pick up a phone and call. “I have a marketing proposal I’d like to send — who is the best contact?”

Ask on social media. Look on LinkedIn.

GOOGLE. (News releases are great sources.)s

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| Making a Media Kit | Katy Widrick | @kwidrick |

“Dear Mr. Smith,

I’m interested in becoming the world’s most famous blogger, and so I’d like to

appear on your program. I’m smart, I’m funny and I think it would be a really cool

experience. I can’t come in the week of October 7 because I’ll be vacationing in

Jamaica but October 21st looks perfect. Does that work for you?”

Still Bads

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| Making a Media Kit | Katy Widrick | @kwidrick |

“Dear Mr. Smith,

I’m a fan of your program and I think I could be a good addition to an upcoming

show. Are you interested in seeing my media kit and video reel? I’m not sure if

you have any upcoming episodes in which my expertise would be a good fit, but

I’d love to offer my skills and teach your audience about blogging.”

Betters

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| Making a Media Kit | Katy Widrick | @kwidrick |

“Dear Mr. Smith,

Congratulations on your recent Emmy nomination. I worked in television news for

seven years and I know how difficult a job it can be. Please pass my best wishes to

your entire team.

!Your producer Jen Jones is a friend of mine, and mentioned that you’re working

on an upcoming episode that will focus on the blogging boom. I have attached my

resume kit and a link to my video reel, and if you are looking for someone to

speak about this trend, I hope you’ll consider me. If not for this episode, please

keep me in mind for the future.”

Bests

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| Making a Media Kit | Katy Widrick | @kwidrick |

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| Making a Media Kit | Katy Widrick | @kwidrick |

★ Download Link on Your Site ★Dropbox Folder With Assets ★Email Signature

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| Making a Media Kit | Katy Widrick | @kwidrick |

| Making a Media Kit | Katy Widrick | @kwidrick |

FREE MEDIA KIT REVIEW !

kwidrick@gmail.com

“Fitbloggin’ Media Kit Review”

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| Making a Media Kit | Katy Widrick | @kwidrick |

| Making a Media Kit | Katy Widrick | @kwidrick |

| Making a Media Kit | Katy Widrick | @kwidrick |

| Making a Media Kit | Katy Widrick | @kwidrick |

| Making a Media Kit | Katy Widrick | @kwidrick |

Let’s Pause…for Q & A

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| Making a Media Kit | Katy Widrick | @kwidrick |

Takeaway #2

- Style counts but

DON’T be

intimidated

- Think clean, classy

and typo-free

Takeaway #1- Numbers matter but

your story matters more

- LOW

MAINTENANCE>HIGH

MAINTENANCE

- Don’t wait for

opportunities to find

you — go after your

goals

- A media kit in hand

is worth two in the

mind

Takeaway #3

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| Making a Media Kit | Katy Widrick | @kwidrick |

YOU DON’T GET

WHAT YOU

DON’T ASK FOR

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Media Kits and More:

The Art of Getting Booked

Katy Widrick | @kwidrick

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