Making

UGotClass Work

for YOU! Christina Draper, CPP

University of Richmond,

Richmond, Virginia

Stephanie Bowlin, CFD, CPP

The Steward School, Richmond, Virginia

Survey

Who is already offering online classes?

Who is already partnering with UGotClass?

What other partners are you working with?

Benefits to Online Learning

Flexibility

Day or night, anytime

Weekday or weekend

At home, at work, or on the road

Benefits to Online Learning

More options available than traditional

classroom learning

Benefits of UGotClass Interact and learn from students

and teachers across the country.

Proven record of success

Managed and led by leaders

in continuing education field.

Various time commitments

available

One week

One month

Several months

What’s the point?

50% of revenue – for 1 or 1,000 students!

YOU decide what courses to offer.

THEY manage the online platform.

No reason not to try it!

UGotClass Growth

# courses offered per year

2012 – 2013 – 56

2013 – 2014 – 77

2014 – 2015 – 31 (in progress)

UGotClass Growth

# registrations per year

2012 – 2013 - 122

2013 – 2014 - 161

2014 – 2015 – 103 (in progress)

UGotClass Growth

Net Revenue per year

FY 2012 – 13 $13,398

FY 2013 – 14 $25,705

FY 2014 – 15 $8,530 as of 9/19

UGotClass Certifications

Start a new career

No experience required for most

Variety of options and levels available.

Professional Development Courses

Learn a new skill

Advance a current skill

Expand your expertise and experience

Social Media / Technology

Software

Social media and eMarketing

Presentation Media

Teaching – Online and In Person

Certified Online Instructor

Certificate in Blended Instruction

Certificate in Teaching Adults

Gender in the Classroom

Developing Hybrid Courses

Generational Learning Styles (K-12)

Online Learning and Teaching (K-12)

Students with ASD

And more!

Better and Better!

UGotClass is constantly growing.

# new courses added last year

Survey current partners for new course ideas.

Conference calls and webinars throughout

the year to answer questions and discuss hot

topics.

LERN conference meetings for partners.

Access and Support Enroll online.

Receive login information the week

before class.

Receive textbooks or materials in the mail.

Start your course!

Instructional and technical support

available throughout the course.

Access and Support

Minimal technical requirements for most

courses

Internet access

Speakers / audio

Textbooks or additional resources are included

in registration fee, or are detailed in course

syllabus.

Access and Support

What does UGotClass

do to help?

Detailed course syllabus and

faculty bios

What does

UGotClass do

to help?

Easy-to-

understand

website

Add your logo

and the classes

you select

What does UGotClass do to help?

Customer service to setup student login and

answer questions/deal with tech issues

Grades/completion sent to you

at end of class

Provide students with

certificate of completion

What does UGotClass do to help?

Marketing tools, templates, and support

UGotClass Blog

Marketing UGotClass

- With your regular courses

- Catalog, website, brochures

- New marketing strategies

- Partnering with businesses

Print and Web Marketing Clearly identify a course as online (use logo or

image)

Co-list online classes alongside face-to-face classes

Same course offered concurrently in online AND F2F formats? OK.

"Package" related courses

Tell your students how online courses can meet their needs

UGotClass Marketing

LERN provides course descriptions, sample

marketing materials, and reminders for

when you should begin

to market your classes!

Email templates

LERN creates a website

just for YOUR classes!

Link to your page

UGotClass – Packaging

Benefits to bundling or packaging classes

Discounts

How to market bundles

Email Marketing

Brochure Marketing

Highlight online courses

on cover of brochure

Brochure Marketing

How does the online

course work?

What do you do in an

online course?

Brochure Marketing

The Benefits of

Online Learning

Testimonials

How to involve businesses?

Students who have taken a

course with your school and

are employees of a large or

specialized company.

Students who have taken UGotClass

and are employees of a large

company.

Current Contacts

Current students/employees:

Feedback/testimonials for UGotClass

experience.

Contact information for department

head, human resources manager, or

training/professional development

coordinator.

Willing to make a personal introduction?

Creating New Contacts

Research local businesses

Fortune 1000

Large non-profit organizations

Teachers/School Districts

Law and Tax firms

Any organization with a large presence in

the area

Creating New Contacts

For each prospective business

Information about company

Types of skills employees possess

Types of skills employees need

Do they have a training supervisor or

department?

Human Resources

Department/division heads

Who is the contact person (usually on website or

LinkedIn)

Introductory Contact

Reach out to primary contact

Introductory email or letter

Introduce yourself and program

Provide information on what UGotClass can offer

their employees

Possible discounts available for multiple

registrations

Sample of courses that meet their skill needs

Additional Ideas

Customize packages based on employee

needs

List of UGotClass courses to match several

department’s skills

Offer a free class to sample

Turning a F2F Customer

into a UGotClass Student

Cancelled class? Offer UGotClass

alternative.

Not sure about online classes? Offer a

discount on their first class.

Most UGotClass certificates can be started

with a single, stand-alone class.

Other ideas

Other things to share about what works or

doesn’t work for your school?

Questions? Christina Draper, CPP

cdraper@richmond.edu

(804) 289-8133

Stephanie Bowlin, CFD, CPP

Stephanie.Ayres.Bowlin@gmail.com

(804) 565-2325