Making UGotClass Work for YOU!s3.amazonaws.com/.../MakingUGotClassWorkforYou.pdf · UGotClass...
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Making UGotClass Work for YOU! Christina Draper, CPP University of Richmond, Richmond, Virginia Stephanie Bowlin, CFD, CPP The Steward School, Richmond, Virginia
Transcript of Making UGotClass Work for YOU!s3.amazonaws.com/.../MakingUGotClassWorkforYou.pdf · UGotClass...
Making
UGotClass Work
for YOU! Christina Draper, CPP
University of Richmond,
Richmond, Virginia
Stephanie Bowlin, CFD, CPP
The Steward School, Richmond, Virginia
Survey
Who is already offering online classes?
Who is already partnering with UGotClass?
What other partners are you working with?
Benefits to Online Learning
Flexibility
Day or night, anytime
Weekday or weekend
At home, at work, or on the road
Benefits to Online Learning
More options available than traditional
classroom learning
Benefits of UGotClass Interact and learn from students
and teachers across the country.
Proven record of success
Managed and led by leaders
in continuing education field.
Various time commitments
available
One week
One month
Several months
What’s the point?
50% of revenue – for 1 or 1,000 students!
YOU decide what courses to offer.
THEY manage the online platform.
No reason not to try it!
UGotClass Growth
# courses offered per year
2012 – 2013 – 56
2013 – 2014 – 77
2014 – 2015 – 31 (in progress)
UGotClass Growth
# registrations per year
2012 – 2013 - 122
2013 – 2014 - 161
2014 – 2015 – 103 (in progress)
UGotClass Growth
Net Revenue per year
FY 2012 – 13 $13,398
FY 2013 – 14 $25,705
FY 2014 – 15 $8,530 as of 9/19
UGotClass Certifications
Start a new career
No experience required for most
Variety of options and levels available.
Professional Development Courses
Learn a new skill
Advance a current skill
Expand your expertise and experience
Social Media / Technology
Software
Social media and eMarketing
Presentation Media
Teaching – Online and In Person
Certified Online Instructor
Certificate in Blended Instruction
Certificate in Teaching Adults
Gender in the Classroom
Developing Hybrid Courses
Generational Learning Styles (K-12)
Online Learning and Teaching (K-12)
Students with ASD
And more!
Better and Better!
UGotClass is constantly growing.
# new courses added last year
Survey current partners for new course ideas.
Conference calls and webinars throughout
the year to answer questions and discuss hot
topics.
LERN conference meetings for partners.
Access and Support Enroll online.
Receive login information the week
before class.
Receive textbooks or materials in the mail.
Start your course!
Instructional and technical support
available throughout the course.
Access and Support
Minimal technical requirements for most
courses
Internet access
Speakers / audio
Textbooks or additional resources are included
in registration fee, or are detailed in course
syllabus.
Access and Support
What does UGotClass
do to help?
Detailed course syllabus and
faculty bios
What does
UGotClass do
to help?
Easy-to-
understand
website
Add your logo
and the classes
you select
What does UGotClass do to help?
Customer service to setup student login and
answer questions/deal with tech issues
Grades/completion sent to you
at end of class
Provide students with
certificate of completion
What does UGotClass do to help?
Marketing tools, templates, and support
UGotClass Blog
Marketing UGotClass
- With your regular courses
- Catalog, website, brochures
- New marketing strategies
- Partnering with businesses
Print and Web Marketing Clearly identify a course as online (use logo or
image)
Co-list online classes alongside face-to-face classes
Same course offered concurrently in online AND F2F formats? OK.
"Package" related courses
Tell your students how online courses can meet their needs
UGotClass Marketing
LERN provides course descriptions, sample
marketing materials, and reminders for
when you should begin
to market your classes!
Email templates
LERN creates a website
just for YOUR classes!
Link to your page
UGotClass – Packaging
Benefits to bundling or packaging classes
Discounts
How to market bundles
Email Marketing
Brochure Marketing
Highlight online courses
on cover of brochure
Brochure Marketing
How does the online
course work?
What do you do in an
online course?
Brochure Marketing
The Benefits of
Online Learning
Testimonials
How to involve businesses?
Students who have taken a
course with your school and
are employees of a large or
specialized company.
Students who have taken UGotClass
and are employees of a large
company.
Current Contacts
Current students/employees:
Feedback/testimonials for UGotClass
experience.
Contact information for department
head, human resources manager, or
training/professional development
coordinator.
Willing to make a personal introduction?
Creating New Contacts
Research local businesses
Fortune 1000
Large non-profit organizations
Teachers/School Districts
Law and Tax firms
Any organization with a large presence in
the area
Creating New Contacts
For each prospective business
Information about company
Types of skills employees possess
Types of skills employees need
Do they have a training supervisor or
department?
Human Resources
Department/division heads
Who is the contact person (usually on website or
LinkedIn)
Introductory Contact
Reach out to primary contact
Introductory email or letter
Introduce yourself and program
Provide information on what UGotClass can offer
their employees
Possible discounts available for multiple
registrations
Sample of courses that meet their skill needs
Additional Ideas
Customize packages based on employee
needs
List of UGotClass courses to match several
department’s skills
Offer a free class to sample
Turning a F2F Customer
into a UGotClass Student
Cancelled class? Offer UGotClass
alternative.
Not sure about online classes? Offer a
discount on their first class.
Most UGotClass certificates can be started
with a single, stand-alone class.
Other ideas
Other things to share about what works or
doesn’t work for your school?
Questions? Christina Draper, CPP
(804) 289-8133
Stephanie Bowlin, CFD, CPP
(804) 565-2325
