Post on 13-Aug-2020
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE FOR ENTERPRISE SOCIAL:
HOW TO CONVINCE THE C-SUITE
Becky Graebe, Director, Corporate Communications
@BeckyGraebe
Nov. 10, 2016
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
• Business analytics software
• No. 8 Great Place to Work in the US, No. 2 multinational
• 14,000 employees in 56 countries
• Majority use PC, laptop, tablet or smartphone for work
• Internal Communications team of 12
• No print communications
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
IMPACT OF ENTERPRISE SOCIAL TOOLS ON REVENUES
AND OPERATING COSTS
“The incremental value from social technologies
appears to be as large as it was from
computers in the 1990s and, more recently, from
technologies linked to big data.”
“Taking the Measure of the Networked Enterprise,” McKinsey & Company, Oct. 2015
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
IMPACT OF ENTERPRISE SOCIAL TOOLS
“60 percent still say the benefits outweigh the risks.”
McKinsey & Company Global Survey results, March 2013
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
THE RISKS ARE REAL
Loss of controlHuman error
Fraud
Harassment
Data breachPrivacy
Discrimination
Data security
Regulatory issues
Compliance
ConfidentialityInaccuracies
Productivity lossInappropriate material
Cost
Brand reputation
Difficult to measureContent creation
Disruption
Cultural nuances
Customer
engagementCybersecurity
Copyright infringement
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
WHAT ABOUT THE RISKS OF NOT HAVING
COLLABORATIVE, SOCIAL TOOLS?
How do they:
• Voice concerns
• Suggest ideas
• Share expertise
• Act on a customer request
• Find information quickly
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 1: IS CORPORATE CULTURE IN SYNC WITH
COMPANY VALUES?
Are your communication tools and work environment
reflective of your organizational values?
SAS corporate values
• Approachable
• Customer-driven
• Swift and agile
• Innovative
• Trustworthy
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE
CASE FOR
ENTERPRISE
SOCIAL
RISK NO. 1: IS CORPORATE CULTURE IN SYNC WITH
COMPANY VALUES?
Swift and agile
“I have a question
for JIRA experts…”
“…I had the same
question.”
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 1: IS CORPORATE CULTURE IN SYNC WITH
COMPANY VALUES?
Swift and agile
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE
CASE FOR
ENTERPRISE
SOCIAL
RISK NO. 1: IS CORPORATE CULTURE IN SYNC WITH
COMPANY VALUES?
Innovative
Live stream of
digital BBQ data
via SAS® Visual
Analytics
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 1: IS CORPORATE CULTURE IN SYNC WITH
COMPANY VALUES?
Customer-driven
“Does anyone have
experience with SAS
BI in the SAP
environment?...”
5 mins = 2 responses
24 hrs = 6 responses
Ideas from
7 departments
4 countries
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 1: IS CORPORATE CULTURE IN SYNC WITH
COMPANY VALUES?
Trustworthy
• Any individual
employee or group
can blog
• Searchable, archived
content
• Posts appear on
intranet home page
“Don’t argue with fools cause people from a
distance can’t tell who is who.” –Jay-Z
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 1: IS CORPORATE CULTURE IN SYNC WITH
COMPANY VALUES?
Name That Executive!
Approachable
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 1: IS CORPORATE CULTURE IN SYNC WITH
COMPANY VALUES?
Approachable
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 2 : ISSUES GO UNADDRESSED AND
CONVERSATIONS FIND SPACE IN EXTERNAL CHANNELS
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 2 : ISSUES GO UNADDRESSED AND
CONVERSATIONS FIND SPACE IN EXTERNAL CHANNELS
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 2 : ISSUES GO UNADDRESSED AND
CONVERSATIONS FIND SPACE IN EXTERNAL CHANNELS
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 2 : ISSUES GO UNADDRESSED AND
CONVERSATIONS FIND SPACE IN EXTERNAL CHANNELS
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 3: GOOD IDEAS GO UNMENTIONED…OR INTO
THE HANDS OF COMPETITORS
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE
CASE FOR
ENTERPRISE
SOCIAL
RISK NO. 3: GOOD IDEAS GO UNMENTIONED…OR INTO
THE HANDS OF COMPETITORS
“What should R&D
be doing to make it
fun?”
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE
CASE FOR
ENTERPRISE
SOCIAL
RISK NO. 3: GOOD IDEAS GO UNMENTIONED…OR INTO
THE HANDS OF COMPETITORS
“What’s your
idea?”
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 3: GOOD IDEAS GO UNMENTIONED…OR INTO
THE HANDS OF COMPETITORS
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 4: EMPLOYEES DON’T FEEL
PERSONALLY CONNECTED AT WORK
46% admit that work
friendships play a
role in their overall
happiness…57% for
millennials.Censuswide/LinkedIn Survey, 2014
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
On the Job questions1. What do you do?
2. What would employees be surprised to learn
about the job you perform?
3. What’s the most interesting part of your job?
4. What aspect of your job do you like best?
5. Because of what I do, SAS …
6. Which one of the company’s five core values is
most important in the role you perform?
7. Memorable moments?
8. Talk about how a SAS colleague or mentor has
influenced your career.
9. What is your fantasy job?
10.What is the best thing about working at SAS?
• Simple Q&A format
• Employees recommend others
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
In the Game questions1. Describe your sporting achievement.
2. Did this achievement involve a competition?
3. How long have you been participating in this sport
or activity? How frequently?
4. Who or what inspired you to get started?
5. What keeps you motivated to continue to
participate?
6. Are there athletes in this sport you admire or
follow?
7. What’s the best part about participating?
• Don’t take the social out of social
networking. It builds community!
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
• Veterans Week/Armistice Day
• Earth Week
• Education Week
• Following a crisis
Employees in Service questions1. What branch of the Armed Services were/are you a
member?
2. Where were you stationed (if applicable)?
3. What important skills did you learn from the military?
4. What was the most challenging part about serving in the
military?
5. What made you decide to join the military?
6. What is your most memorable experience?
7. What is the biggest similarity and/or difference between
working a SAS and your military job?
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 5: REMOTE AND MOBILE WORKERS ARE LEFT
TO THEIR OWN DEVICES…AND WITHOUT A VOICE
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 5: REMOTE AND MOBILE WORKERS ARE LEFT
TO THEIR OWN DEVICES…AND WITHOUT A VOICE
• Global staff directory with office locator,
one-click phone dialing and email
• News
• Videos
• Photo galleries
• The Hub
• Security hotline
• Café menus
• Campus walking trails
• Healthcare Center, Pharmacy and
Recreation & Fitness Center hours,
one-click dialing
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 6: NEXT-GENERATION WORKERS OVERLOOK
YOUR ORGANIZATION
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 6: NEXT-GENERATION WORKERS OVERLOOK
YOUR ORGANIZATION
Crowdsourcing is a natural part of event participation for
next-generation workers.
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 6: NEXT-GENERATION WORKERS OVERLOOK
YOUR ORGANIZATION
Keep the social in social networking!
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 7: EXPERTISE WALKS OUT THE DOOR
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 8: EMPLOYEES AREN’T READY TO REPRESENT
IN EXTERNAL SOCIAL CHANNELS
Employees can
make a
tremendous
contribution to
total reach through
corporate social
accounts such as
LinkedIn, Facebook
and Twitter.
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 8: EMPLOYEES AREN’T READY TO REPRESENT
IN EXTERNAL SOCIAL CHANNELS
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 8: EMPLOYEES AREN’T READY TO REPRESENT
IN EXTERNAL SOCIAL CHANNELS
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
RISK NO. 8: EMPLOYEES AREN’T READY TO REPRESENT
IN EXTERNAL SOCIAL CHANNELS
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MAKING THE CASE
FOR ENTERPRISE
SOCIAL
THIS TEAM ROCKS
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved. www.SAS.com
Q&A