MAKING THE CASE FOR ENTERPRISE SOCIAL: HOW TO …3. What’s the most interesting part of your job?...

Company Confidential - For Internal Use Only

Copyright © 2012, SAS Insti tute Inc. Al l r ights reserved.

MAKING THE CASE FOR ENTERPRISE SOCIAL:

HOW TO CONVINCE THE C-SUITE

Becky Graebe, Director, Corporate Communications

@BeckyGraebe

Nov. 10, 2016



• Business analytics software

• No. 8 Great Place to Work in the US, No. 2 multinational

• 14,000 employees in 56 countries

• Majority use PC, laptop, tablet or smartphone for work

• Internal Communications team of 12

• No print communications



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

IMPACT OF ENTERPRISE SOCIAL TOOLS ON REVENUES

AND OPERATING COSTS

“The incremental value from social technologies

appears to be as large as it was from

computers in the 1990s and, more recently, from

technologies linked to big data.”

“Taking the Measure of the Networked Enterprise,” McKinsey & Company, Oct. 2015



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

IMPACT OF ENTERPRISE SOCIAL TOOLS

“60 percent still say the benefits outweigh the risks.”

McKinsey & Company Global Survey results, March 2013



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

THE RISKS ARE REAL

Loss of controlHuman error

Fraud

Harassment

Data breachPrivacy

Discrimination

Data security

Regulatory issues

Compliance

ConfidentialityInaccuracies

Productivity lossInappropriate material

Cost

Brand reputation

Difficult to measureContent creation

Disruption

Cultural nuances

Customer

engagementCybersecurity

Copyright infringement



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

WHAT ABOUT THE RISKS OF NOT HAVING

COLLABORATIVE, SOCIAL TOOLS?

How do they:

• Voice concerns

• Suggest ideas

• Share expertise

• Act on a customer request

• Find information quickly



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

RISK NO. 1: IS CORPORATE CULTURE IN SYNC WITH

COMPANY VALUES?

Are your communication tools and work environment

reflective of your organizational values?

SAS corporate values

• Approachable

• Customer-driven

• Swift and agile

• Innovative

• Trustworthy



MAKING THE

CASE FOR

ENTERPRISE

SOCIAL


COMPANY VALUES?

Swift and agile

“I have a question

for JIRA experts…”

“…I had the same

question.”



MAKING THE CASE

FOR ENTERPRISE

SOCIAL


COMPANY VALUES?

Swift and agile



MAKING THE

CASE FOR

ENTERPRISE

SOCIAL


COMPANY VALUES?

Innovative

Live stream of

digital BBQ data

via SAS® Visual

Analytics



MAKING THE CASE

FOR ENTERPRISE

SOCIAL


COMPANY VALUES?

Customer-driven

“Does anyone have

experience with SAS

BI in the SAP

environment?...”

5 mins = 2 responses

24 hrs = 6 responses

Ideas from

7 departments

4 countries



MAKING THE CASE

FOR ENTERPRISE

SOCIAL


COMPANY VALUES?

Trustworthy

• Any individual

employee or group

can blog

• Searchable, archived

content

• Posts appear on

intranet home page

“Don’t argue with fools cause people from a

distance can’t tell who is who.” –Jay-Z



MAKING THE CASE

FOR ENTERPRISE

SOCIAL


COMPANY VALUES?

Name That Executive!

Approachable



MAKING THE CASE

FOR ENTERPRISE

SOCIAL


COMPANY VALUES?

Approachable



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

RISK NO. 2 : ISSUES GO UNADDRESSED AND

CONVERSATIONS FIND SPACE IN EXTERNAL CHANNELS



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

RISK NO. 3: GOOD IDEAS GO UNMENTIONED…OR INTO

THE HANDS OF COMPETITORS



MAKING THE

CASE FOR

ENTERPRISE

SOCIAL



“What should R&D

be doing to make it

fun?”



MAKING THE

CASE FOR

ENTERPRISE

SOCIAL



“What’s your

idea?”



MAKING THE CASE

FOR ENTERPRISE

SOCIAL





MAKING THE CASE

FOR ENTERPRISE

SOCIAL

RISK NO. 4: EMPLOYEES DON’T FEEL

PERSONALLY CONNECTED AT WORK

46% admit that work

friendships play a

role in their overall

happiness…57% for

millennials.Censuswide/LinkedIn Survey, 2014



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY

CONNECTED AT WORK



MAKING THE CASE

FOR ENTERPRISE

SOCIAL


CONNECTED AT WORK

On the Job questions1. What do you do?

2. What would employees be surprised to learn

about the job you perform?

3. What’s the most interesting part of your job?

4. What aspect of your job do you like best?

5. Because of what I do, SAS …

6. Which one of the company’s five core values is

most important in the role you perform?

7. Memorable moments?

8. Talk about how a SAS colleague or mentor has

influenced your career.

9. What is your fantasy job?

10.What is the best thing about working at SAS?

• Simple Q&A format

• Employees recommend others



MAKING THE CASE

FOR ENTERPRISE

SOCIAL


CONNECTED AT WORK

In the Game questions1. Describe your sporting achievement.

2. Did this achievement involve a competition?

3. How long have you been participating in this sport

or activity? How frequently?

4. Who or what inspired you to get started?

5. What keeps you motivated to continue to

participate?

6. Are there athletes in this sport you admire or

follow?

7. What’s the best part about participating?

• Don’t take the social out of social

networking. It builds community!



MAKING THE CASE

FOR ENTERPRISE

SOCIAL


CONNECTED AT WORK

• Veterans Week/Armistice Day

• Earth Week

• Education Week

• Following a crisis

Employees in Service questions1. What branch of the Armed Services were/are you a

member?

2. Where were you stationed (if applicable)?

3. What important skills did you learn from the military?

4. What was the most challenging part about serving in the

military?

5. What made you decide to join the military?

6. What is your most memorable experience?

7. What is the biggest similarity and/or difference between

working a SAS and your military job?



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

RISK NO. 5: REMOTE AND MOBILE WORKERS ARE LEFT

TO THEIR OWN DEVICES…AND WITHOUT A VOICE



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

RISK NO. 5: REMOTE AND MOBILE WORKERS ARE LEFT

TO THEIR OWN DEVICES…AND WITHOUT A VOICE

• Global staff directory with office locator,

one-click phone dialing and email

• News

• Videos

• Photo galleries

• The Hub

• Security hotline

• Café menus

• Campus walking trails

• Healthcare Center, Pharmacy and

Recreation & Fitness Center hours,

one-click dialing



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

RISK NO. 6: NEXT-GENERATION WORKERS OVERLOOK

YOUR ORGANIZATION



MAKING THE CASE

FOR ENTERPRISE

SOCIAL


YOUR ORGANIZATION

Crowdsourcing is a natural part of event participation for

next-generation workers.



MAKING THE CASE

FOR ENTERPRISE

SOCIAL


YOUR ORGANIZATION

Keep the social in social networking!



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

RISK NO. 7: EXPERTISE WALKS OUT THE DOOR



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

RISK NO. 8: EMPLOYEES AREN’T READY TO REPRESENT

IN EXTERNAL SOCIAL CHANNELS

Employees can

make a

tremendous

contribution to

total reach through

corporate social

accounts such as

LinkedIn, Facebook

and Twitter.



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

RISK NO. 8: EMPLOYEES AREN’T READY TO REPRESENT

IN EXTERNAL SOCIAL CHANNELS



MAKING THE CASE

FOR ENTERPRISE

SOCIAL

THIS TEAM ROCKS

MAKING THE CASE FOR ENTERPRISE SOCIAL: HOW TO …3. What’s the most interesting part of your job?...

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