Post on 01-Jun-2020
461NADC Presentation December 12, 2016
MAKING SOCIAL MEDIA WORK FOR YOUR ATHLETIC DEPARTMENTDecember 12, 2016
Jeff Walrich, CAA
St. Stephen’s & St. Agnes School
jwalrich@sssas.org
@CoachWalrich @SAINTS_Sports #ADConf16
Scott Garvis, CMAA
Newton High School
garviss@newton.k12.ia.us
@PocketAD_ @CardinalAD
462NADC Presentation December 12, 2016
WHY?Social Media
SOCIALTwitter & Facebook
SOCIAL IIInstagram & Graphics
Q&AAsk Away
TIPS& Tricks
APPMobile Marketing
463NADC Presentation December 12, 2016
WHY?SOCIAL MEDIA
The way we communicate and share
information has forever changed
I control the message
Creating and sharing content rich
media for our stakeholders to further
enhance our brand
Different platforms for different
groups
Partner with students to make it relevant
Engaging
464NADC Presentation December 12, 2016
SOCIAL ITWITTER & FACEBOOK
465NADC Presentation December 12, 2016
1.65 billion monthly users:
989 million mobile daily active users
Get your Alumni, Family & Friends Connected
Cardinals Forever Campaign
Alumni Association-Hall of Fame
Crowd Funding Ability
Connect w/ Video & Pictures
YOUR
ALUMNI, PARENTS & GRANDPARENTS ARE HERE!
This is where you can get connected with donors
82% of 18 to 29-year-olds online use Facebook
79% of 30 to 49-year-olds online use Facebook
56% of online users ages 65 and up use Facebook
466NADC Presentation December 12, 2016
EXAMPLES – FACEBOOK INTERACTION
467NADC Presentation December 12, 2016
EXAMPLES –SPORTSMANSHIP PROMOTION
468NADC Presentation December 12, 2016
EXAMPLES – EVENT PROMOTION
469NADC Presentation December 12, 2016
320 million monthly users:
989 million mobile daily active users
Get your Alumni, Family & Friends Connected
Create Polls to engage your Fans
Retweet Note Worthy News
Add Photos to your Tweets
Expand your Network of Fans
Highlight Special Events
Run Special Deals & Promo’s
YOUR Ability to Expand your Brand is Here
This is where you can get connected with Alumni
37% of adults 18–29 use Twitter.
25% of adults 30–49 use Twitter.
12% of adults 50–64 use Twitter.
10% of adults 65+ use Twitter.
4610NADC Presentation December 12, 2016
Step 1Click the compose
box at the top of your
timeline, click
the Tweet in the top
navigation bar.
Step 2Click the Add poll
icon
Step 3Type your question into the
main compose box.
Step 6Click Tweet to post
the poll.
Step 5Your poll’s duration
defaults to one day. You
can change the duration
of your poll by
clicking one day and
adjusting the days-hr., &
min.
Step 4Insert your first
option into
the Choice 1 box,
etc. 4 options
4612NADC Presentation December 12, 2016
EXAMPLES – SOCIAL MEDIA PROMOTION
4613NADC Presentation December 12, 2016
USING SOCIAL MEDIA TO GENERATE
REVENUE #DOLLABILLZ$
After Game Offers
Special Vendor Night
Shop Days
Social Media Advertising
Hy-Vee Red Zone
Special Online Promotions
YOUR
Businesses Benefit from your fans! Win-Win!
This is where you can get connected with Businesses
4614NADC Presentation December 12, 2016
CELEBRATE SUCCESS ON SOCIAL MEDIASHARE YOUR SUCCESS STORY
2013-14 YEAR IN
REVIEW
2014-15 YEAR IN
REVIEWNIAAA 2015 QPA2015-16 YEAR IN
REVIEW
US NEWS &
WORLD REPORT
NEWS WEEK TOP
SCHOOLS
4615NADC Presentation December 12, 2016
SOCIAL IIINSTAGRAM & GRAPHICS
4616NADC Presentation December 12, 2016
INSTAGRAM70 Million: Photos shared each day worldwide!
Behind the scenes
Take stakeholders where they can’t go
Contests and takeovers
#TBT, #Focused, #Alums
Some graphics
Video
YOUR
STUDENTS ARE HERE!
This is where you can get creative!
33 Percent: Of teenagers consider the most important social platform
4617NADC Presentation December 12, 2016
EXAMPLES – GEAR RELEASES
4618NADC Presentation December 12, 2016
EXAMPLES - #FOCUSED
4619NADC Presentation December 12, 2016
EXAMPLES - #ALUMS
4620NADC Presentation December 12, 2016
EXAMPLES - INFOGRAPHICS
4621NADC Presentation December 12, 2016
EXAMPLES - OTHER
4622NADC Presentation December 12, 2016
CO
NT
ES
TS
& T
AK
EO
VE
RS
4623NADC Presentation December 12, 2016
STOP THE SCROLLCUSTOM CONTENT
90% OF THE INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL!
4624NADC Presentation December 12, 2016
CUSTOM CONTENT
4625NADC Presentation December 12, 2016
EXAMPLES - GAMEDAY
4626NADC Presentation December 12, 2016
EXAMPLES - FINAL
4627NADC Presentation December 12, 2016
EXAMPLES –
INFOGRAPHICS
4628NADC Presentation December 12, 2016
EXAMPLES – ONE OFF
4629NADC Presentation December 12, 2016
EXAMPLES – COLLEGE SIGNINGS
4630NADC Presentation December 12, 2016
EXAMPLES – ONE OFF
ALUMS DOING GREAT THINGS!
CURRENT STUDENT-ATHLETES
DOING GREAT THINGS!
4631NADC Presentation December 12, 2016
EXAMPLES – ONE OFF
CHANGE THE COLOR!
ALL STAR GAMES, CHAMPIONS,
RECORDS BROKE
4632NADC Presentation December 12, 2016
EXAMPLES –TEXT
4633NADC Presentation December 12, 2016
EXAMPLES – COACHES QUOTES
Help shape your season –
Your MESSAGE!
4634NADC Presentation December 12, 2016
SOCIALGet your students and fans in the game with SuperFanHigh – an
interactive mobile fan reward loyalty and engagement platform designed
for high schools.
AND MOBILE MARKETING
4635NADC Presentation December 12, 2016
SUPERFANU APPGET THE APP
Attract new fans
School wide usage
Cost Effective
Meet the students halfway
Increase attendance
Prizes & Giveaways
Communication tool
GET REWARDED
The APP to end all APPS
EARN POINTS
4636NADC Presentation December 12, 2016
ENGAGEMENT TOOLS
EVENTS SCORES FAN CAM LEADERS REWARDS SOCIAL ROSTERS
4637NADC Presentation December 12, 2016
iPHONE MASKWITH REFLECTION
PRIZES
• Overall student point winner - IPAD
• 2nd/3rd place overall – Custom
speakers
• Each grade level (6th -12th) - $20.00
GC Chipotle
• Faculty winner - $40.00 GC Chipotle
• 2nd/3rd place overall - $20.00 GC
Chipotle
• In game giveaways – Nike gear,
ITunes GC
• 10 check-ins – Custom T-shirt
• Digital badges
• Experiences – VIP Area, food
4638NADC Presentation December 12, 2016
TIPS & TRICKSBUILD YOUR BRAND!
4639NADC Presentation December 12, 2016
OUR GOALSSOCIAL MEDIA CAMPAIGN ‘16
PROMOTIONPromoting our student-athletes, coaches and
teams
THE BRANDContinuing to build brand
awareness for all the stakeholders
ENGAGEMENTDriving engagement and
retention of students, recruitment of students and driving inquiries to
the website
GROWTHGrowing followers inside
and outside of our community
4640NADC Presentation December 12, 2016
75%
Promotion
25%
Shared
At least one
Interaction
75/25/1 RULECOMMUNICATIONS
By Brendan J. Schneider
Director of Advancement –
Sewickley Academy
4641NADC Presentation December 12, 2016
OFFICIAL ACCOUNTSMAIN SITES
4642NADC Presentation December 12, 2016
OFFICIAL ACCOUNTSSUB SITES
CONSISTANT
*HEADERS
*AVATARS *HANDLES
4643NADC Presentation December 12, 2016
HASHTAGSEXAMPLES
#SAINTSPRIDE #16Sleepy #GOSAINTS #WeAreSSSAS
1 2 3 4
4644NADC Presentation December 12, 2016
SOCIAL MEDIASPREAD THE WORD
BI-WEEKLYHELP TOPICS
MONTHLYGEAR
RELEASES
MONTHLYDID YOU KNOW?ON OUR SITES
WEEKLYYOUTUBE
TOP 3
MONTHLY
SPECIALEVENTS
MARKET OUR MARKETING“CONTENT IS FIRE, SOCIAL MEDIA IS GASOLINE” – JAY BAER
4645NADC Presentation December 12, 2016
Q&A
4646NADC Presentation December 12, 2016
THANK YOUCONTACT
Scott Garvis, CMAA
Newton High School
garviss@newton.k12.ia.us
@PocketAD_ @CardinalAD
Jeff Walrich, CAA
St. Stephen’s & St. Agnes School
jwalrich@sssas.org
@CoachWalrich @SAINTS_Sports