MAKING SOCIAL MEDIA WORK FOR YOUR ATHLETIC DEPARTMENT · MAKING SOCIAL MEDIA WORK FOR YOUR ATHLETIC...

461NADC Presentation December 12, 2016

MAKING SOCIAL MEDIA WORK FOR YOUR ATHLETIC DEPARTMENTDecember 12, 2016

Jeff Walrich, CAA

St. Stephen’s & St. Agnes School

[email protected]

@CoachWalrich @SAINTS_Sports #ADConf16

Scott Garvis, CMAA

Newton High School

[email protected]

@PocketAD_ @CardinalAD


WHY?Social Media

SOCIALTwitter & Facebook

SOCIAL IIInstagram & Graphics

Q&AAsk Away

TIPS& Tricks

APPMobile Marketing


WHY?SOCIAL MEDIA

The way we communicate and share

information has forever changed

I control the message

Creating and sharing content rich

media for our stakeholders to further

enhance our brand

Different platforms for different

groups

Partner with students to make it relevant

Engaging


SOCIAL ITWITTER & FACEBOOK


FACEBOOK

1.65 billion monthly users:

989 million mobile daily active users

Get your Alumni, Family & Friends Connected

Cardinals Forever Campaign

Alumni Association-Hall of Fame

Crowd Funding Ability

Connect w/ Video & Pictures

YOUR

ALUMNI, PARENTS & GRANDPARENTS ARE HERE!

This is where you can get connected with donors

82% of 18 to 29-year-olds online use Facebook

79% of 30 to 49-year-olds online use Facebook

56% of online users ages 65 and up use Facebook


EXAMPLES – FACEBOOK INTERACTION

http://www.newtondailynews.com/2016/11/18/scotton-receives-award/ap3ugg5/

https://www.facebook.com/NewtonCardinals.BigRed/videos/1032603563552165/


EXAMPLES –SPORTSMANSHIP PROMOTION


EXAMPLES – EVENT PROMOTION

https://www.facebook.com/events/341243732919307/

https://www.facebook.com/events/1321376411229551/


TWITTER

320 million monthly users:

989 million mobile daily active users

Get your Alumni, Family & Friends Connected

Create Polls to engage your Fans

Retweet Note Worthy News

Add Photos to your Tweets

Expand your Network of Fans

Highlight Special Events

Run Special Deals & Promo’s

YOUR Ability to Expand your Brand is Here

This is where you can get connected with Alumni

37% of adults 18–29 use Twitter.



10% of adults 65+ use Twitter.


Step 1Click the compose

box at the top of your

timeline, click

the Tweet in the top

navigation bar.

Step 2Click the Add poll

icon

Step 3Type your question into the

main compose box.

Step 6Click Tweet to post

the poll.

Step 5Your poll’s duration

defaults to one day. You

can change the duration

of your poll by

clicking one day and

adjusting the days-hr., &

min.

Step 4Insert your first

option into

the Choice 1 box,

etc. 4 options


EXAMPLES – GAME PROMOTION

http://newton.rschoolteams.com/


EXAMPLES – SOCIAL MEDIA PROMOTION

http://www.weareiowa.com/sports/local-sports/sister-act-newton-sibs-lead-sb-squad


USING SOCIAL MEDIA TO GENERATE

REVENUE #DOLLABILLZ$

After Game Offers

Special Vendor Night

Shop Days

Social Media Advertising

Hy-Vee Red Zone

Special Online Promotions

YOUR

Businesses Benefit from your fans! Win-Win!

This is where you can get connected with Businesses

https://drive.google.com/a/sssas.org/file/d/0B_Q2o4kpIG-MWUZQR2U4MVpLd0k/view?usp=sharing


CELEBRATE SUCCESS ON SOCIAL MEDIASHARE YOUR SUCCESS STORY

2013-14 YEAR IN

REVIEW

2014-15 YEAR IN

REVIEWNIAAA 2015 QPA2015-16 YEAR IN

REVIEW

US NEWS &

WORLD REPORT

NEWS WEEK TOP

SCHOOLS


SOCIAL IIINSTAGRAM & GRAPHICS


INSTAGRAM70 Million: Photos shared each day worldwide!

Behind the scenes

Take stakeholders where they can’t go

Contests and takeovers

#TBT, #Focused, #Alums

Some graphics

Video

YOUR

STUDENTS ARE HERE!

This is where you can get creative!

33 Percent: Of teenagers consider the most important social platform


EXAMPLES – GEAR RELEASES


EXAMPLES - #FOCUSED


EXAMPLES - #ALUMS


EXAMPLES - INFOGRAPHICS


EXAMPLES - OTHER


CO

NT

ES

TS

& T

AK

EO

VE

RS


STOP THE SCROLLCUSTOM CONTENT

90% OF THE INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL!


CUSTOM CONTENT


EXAMPLES - GAMEDAY


EXAMPLES - FINAL


EXAMPLES –

INFOGRAPHICS


EXAMPLES – ONE OFF


EXAMPLES – COLLEGE SIGNINGS



ALUMS DOING GREAT THINGS!

CURRENT STUDENT-ATHLETES

DOING GREAT THINGS!



CHANGE THE COLOR!

ALL STAR GAMES, CHAMPIONS,

RECORDS BROKE


EXAMPLES –TEXT


EXAMPLES – COACHES QUOTES

Help shape your season –

Your MESSAGE!


SOCIALGet your students and fans in the game with SuperFanHigh – an

interactive mobile fan reward loyalty and engagement platform designed

for high schools.

AND MOBILE MARKETING


SUPERFANU APPGET THE APP

Attract new fans

School wide usage

Cost Effective

Meet the students halfway

Increase attendance

Prizes & Giveaways

Communication tool

GET REWARDED

The APP to end all APPS

EARN POINTS


ENGAGEMENT TOOLS

EVENTS SCORES FAN CAM LEADERS REWARDS SOCIAL ROSTERS


iPHONE MASKWITH REFLECTION

PRIZES

• Overall student point winner - IPAD

• 2nd/3rd place overall – Custom

speakers

• Each grade level (6th -12th) - $20.00

GC Chipotle

• Faculty winner - $40.00 GC Chipotle

• 2nd/3rd place overall - $20.00 GC

Chipotle

• In game giveaways – Nike gear,

ITunes GC

• 10 check-ins – Custom T-shirt

• Digital badges

• Experiences – VIP Area, food


TIPS & TRICKSBUILD YOUR BRAND!


OUR GOALSSOCIAL MEDIA CAMPAIGN ‘16

PROMOTIONPromoting our student-athletes, coaches and

teams

THE BRANDContinuing to build brand

awareness for all the stakeholders

ENGAGEMENTDriving engagement and

retention of students, recruitment of students and driving inquiries to

the website

GROWTHGrowing followers inside

and outside of our community


75%

Promotion

25%

Shared

At least one

Interaction

75/25/1 RULECOMMUNICATIONS

By Brendan J. Schneider

Director of Advancement –

Sewickley Academy


OFFICIAL ACCOUNTSMAIN SITES


OFFICIAL ACCOUNTSSUB SITES

CONSISTANT

*HEADERS

*AVATARS *HANDLES


HASHTAGSEXAMPLES

#SAINTSPRIDE #16Sleepy #GOSAINTS #WeAreSSSAS

1 2 3 4


SOCIAL MEDIASPREAD THE WORD

BI-WEEKLYHELP TOPICS

MONTHLYGEAR

RELEASES

MONTHLYDID YOU KNOW?ON OUR SITES

WEEKLYYOUTUBE

TOP 3

MONTHLY

SPECIALEVENTS

MARKET OUR MARKETING“CONTENT IS FIRE, SOCIAL MEDIA IS GASOLINE” – JAY BAER


Q&A


THANK YOUCONTACT

Scott Garvis, CMAA

Newton High School

[email protected]

@PocketAD_ @CardinalAD

Jeff Walrich, CAA

St. Stephen’s & St. Agnes School

[email protected]

@CoachWalrich @SAINTS_Sports

MAKING SOCIAL MEDIA WORK FOR YOUR ATHLETIC DEPARTMENT · MAKING SOCIAL MEDIA WORK FOR YOUR ATHLETIC...

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