We don’t surf the

web anymore –

we poke it.

Vocabulary 2.0

Then (1.0) Now (2.0)

Surf > Subscribe

One way > Two-way (+)

Transactions > Relationships

Contact > Buy

Read > Create

Forward > Share

Outbound > Inbound

Aussies are being social

• 4 in 5 Australian online users have interacted in a social space in the last year

• 2 in 5 have interacted with a company in a social space

• Nielsen Social media report 2010

Australian usage of social media

• Nielsen Social media report 2010

Popular social media sites for Australians

• Nielsen Social media report 2010

Where it started

People connecting

with people using

technology

How your organisation can use it

Brands connecting

with consumers

using technology

Listen Participate Evaluate

Three sides to social marketing

How does social

media stitch

together?

Forums

Website

$

Is Social media just creating a

better mouse trap?

Webtrends- http://blogs.webtrends.com/blog/2009/12/10/social-microsites-building-a-better-mouse-party/

Open your

ears before

you open

your mouth

GROW BIGGER EARS...

Social Media can

be measured

Privacy still

matters – but

nothing has

really changed

Keep being

creative in how

you use social

media

• Twisitor Centre

(Wollongong)

• NGA Queue Watch

(Masterpieces)

• 72 hr tweet trip

(Virgin 4320 LA)

Who are you talking to: are

they digital immigrants or digital natives?

You can spendmoney in social

media.

Graduate from FreeSchool

Real Time requires Real Time.

What is your marketing

time budget.

Don’t forget to plan...

Monitor but don’t waste time with

fads

Don’t do Social media...

Be social in media

Future trends (the week after next)

• Mobile device ownership on the rise

• Broadband speeds in Australia improving

• Social media sites maturing

• Digital natives are growing up and getting jobs and money

• Marketing and comms. professionals are learning the value of social media

Final thought for the day

Advertising is about

showing off, Social

marketing is about

showing up.

You want to see this

presentation again right?

• Threesides Blog

www.Threesides.com.au/blog

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