Post on 07-Jul-2015
description
Copyright 2013 The Ruckus Company
10/30/2014
MAKING MEANINGProximity, Presence and Environmental Technology
*
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Don’t be spammy*
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Environment Aware Technology uses electronic sensors to detect an objects presence in a given physical place within a given distance, at a given time and then based on a set of pre-defined rules and preferences allows that place to identify, interact and exchange information and communication with that object (human, animal, inanimate object) within the space it occupies.
Environment Technology & Mobile
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What is the relationship you’re creating?
We’re all just a bunch of fish I’m an individual fish
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The interrelated conditions in which an event occurs; a setting.
Context is everything
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Why does context matter?
★Where am I? !
★Why am I there and what am I doing? !
★When am I there?
and of course… Who am I?
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What is “here”?
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Copyright 2013 The Ruckus Company
Why am I “here” / What am I doing?
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Presence vs. Proximity
(at vs. in/near)
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*from Guy Kawasaki - The art of innovation:, TEDx
The BEST products…
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Presence uses the physical act of a customer walking into a place of business as the trigger to enable automated at-door mobile communications between a business and their customers the moment they enter the store… to enable a valuable and meaningful exchange.
Presence vs. Proximity
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Context + Relevance = Meaning
What about my preferences?
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How can I present an *individual with the most relevant information for that context.
* These are individuals, not just fish for you to throw your net at.
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Examples
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What am I getting, when and what’s in it for me?
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What am I getting, when and what’s in it for me?
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What am I getting, when and what’s in it for me?
Copyright 2013 The Ruckus Company
Integrate at-door with social media activity to drive in-store rewards and promotions based on social behavior and preferences.
What am I getting, when and what’s in it for me?
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“Thanks for showing up”