Making Meaning. Proximity, Presence and The Internet of Things.

Copyright 2013 The Ruckus Company

10/30/2014

MAKING MEANINGProximity, Presence and Environmental Technology

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Don’t be spammy*


Environment Aware Technology uses electronic sensors to detect an objects presence in a given physical place within a given distance, at a given time and then based on a set of pre-defined rules and preferences allows that place to identify, interact and exchange information and communication with that object (human, animal, inanimate object) within the space it occupies.

Environment Technology & Mobile


What is the relationship you’re creating?

We’re all just a bunch of fish I’m an individual fish


The interrelated conditions in which an event occurs; a setting.

Context is everything


Why does context matter?

★Where am I? !

★Why am I there and what am I doing? !

★When am I there?

and of course… Who am I?


What is “here”?


Why am I “here” / What am I doing?


Presence vs. Proximity

(at vs. in/near)


*from Guy Kawasaki - The art of innovation:, TEDx

The BEST products…


Presence uses the physical act of a customer walking into a place of business as the trigger to enable automated at-door mobile communications between a business and their customers the moment they enter the store… to enable a valuable and meaningful exchange.

Presence vs. Proximity


Context + Relevance = Meaning

What about my preferences?


How can I present an *individual with the most relevant information for that context.

* These are individuals, not just fish for you to throw your net at.


Examples


What am I getting, when and what’s in it for me?


Integrate at-door with social media activity to drive in-store rewards and promotions based on social behavior and preferences.

What am I getting, when and what’s in it for me?


“Thanks for showing up”

Making Meaning. Proximity, Presence and The Internet of Things.

Marketing

Transcript of Making Meaning. Proximity, Presence and The Internet of Things.