Startup pitch workshopMajoran Distillery 2013

Who am I?

What do I know?

• Tech journalist, media relations

What do I know?

• Tech journalist, media relations• Microsoft product guy

What do I know?

• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002

What do I know?

• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002• Bluepulse - Silicon Valley, 3M users, $10M VC

What do I know?

• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002• Bluepulse - Silicon Valley, 3M users, $10M VC• Pollenizer, Startmate, BlackbirdVC

What do I know?

• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002• Bluepulse - Silicon Valley, 3M users, $10M VC• Pollenizer, Startmate, BlackbirdVC• Chromasun, TrainerPlatform, BugHerd,

OtherLevels, ScriptRock, Bugcrowd

What do I know?

• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002• Bluepulse - Silicon Valley, 3M users, $10M VC• Pollenizer, Startmate, BlackbirdVC• Chromasun, TrainerPlatform, BugHerd,

OtherLevels, ScriptRock, Bugcrowd• The New Agency

What do I know?

add your text hereadd your title hereLet’s get started!

Why is your pitch important?

1.What does my pitch do?

Why is your pitch important?

1.What does my pitch do?2.How soon does my pitch need to be great?

Why is your pitch important?

1.What does my pitch do?2.How soon does my pitch need to be great?3.When do I get to stop pitching?

Why is your pitch important?

Good pitches need 5 things

1.Have a beginning and an end

Good pitches need 5 things

1.Have a beginning and an end2.Connect the teller and the audience

Good pitches need 5 things

1.Have a beginning and an end2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves

Good pitches need 5 things

1.Have a beginning and an end2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves4.Engage our emotions, senses, imagination

Good pitches need 5 things

1.Have a beginning and an end2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves4.Engage our emotions, senses, imagination5.Engage memory and create retention

Good pitches need 5 things

The 5 stages of a pitch

1. Interruption

The 5 stages of a pitch

1. Interruption2. Engagement

The 5 stages of a pitch

1. Interruption2. Engagement3. Acceptance

The 5 stages of a pitch

1. Interruption2. Engagement3. Acceptance4. Comprehension

The 5 stages of a pitch

1. Interruption2. Engagement3. Acceptance4. Comprehension5. Retention

The 5 stages of a pitch

1. Interruption2. Engagement3. Acceptance4. Comprehension5. Retention6. Repetition

The 5 stages of a pitch

The narrative arc

Setting

Characters

Problem orconflict

Crisis Resolution

Conclusion

• Epic• Myth• Mystery• Romance• Adventure• Science fiction• Comedy

• Real-life inspiration• Parable• Anecdote• Episodic

Story frameworks

1. Memorable appearance2. Humour3. Surprise 4. Sadness5. Don’t start at the beginning6. Don’t talk

Six delivery ideas

1. Pitch2. Projection3. Pace 4. Pause

Four aspects of voice

Record your ongoing story

• Fortnightly or monthly email report to users and fans

Record your ongoing story

• Fortnightly or monthly email report to users and fans

• Blog, Twitter, Facebook

Record your ongoing story

• Fortnightly or monthly email report to users and fans

• Blog, Twitter, Facebook• YouTube, Vimeo, Instagram, Path, Foursquare

Record your ongoing story

• Fortnightly or monthly email report to users and fans

• Blog, Twitter, Facebook• YouTube, Vimeo, Instagram, Path, Foursquare• Music, food, books, events, pubs, cafes,

cocktails...

Record your ongoing story

• Fortnightly or monthly email report to users and fans

• Blog, Twitter, Facebook• YouTube, Vimeo, Instagram, Path, Foursquare• Music, food, books, events, pubs, cafes,

cocktails...• Employees, investors, media, your mum, your

partner, your kids and you will want this one day

Record your ongoing story

add your text hereadd your title herethanks!Any questions?